Method and system for advertisement using internet browser with book-like interface

• US 6,496,803 B1
• Filed: 10/12/2000
• Issued: 12/17/2002
• Est. Priority Date: 10/12/2000
• Status: Active Grant

• Current Assignee: Sino Star Global Ltd.
• Original Assignee: E-BOOK SYSTEMS PTE. LTD.
• Inventors: Seet, Chern Hway, Chow, Chee Kwan, Tan, Eugene Eng Khian, Wan, Hong Khoon, Ho, Seng Beng
• Primary Examiner(s): CHAMPAGNE, DONALD
• Application Number:
  US09/686,902
• Time in Patent Office: 796 Days
• Field of Search: 705/14
• US Class Current: 705/14.73
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 3/0483 Interaction with page-structured environments, e.g. book metaphor
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An electronic advertisement method and system for an Internet browser with a book-like page-based flipping interface. Full pages of electronic advertisements are presented as needed on the computer screen without obstructing the viewing and reading of other contents. This benefits both the viewer as well as the advertiser. An advertisement matching/delivery system provides a novel method of inserting advertisements into content as well as a novel method for revenue sharing among the parties involved.

Claims

1. A method for electronically inserting advertisements into an electronic content, comprising steps of:

organizing sequentially said content into a plurality of discrete content amounts;

distributing said plurality of discrete content amounts among one or more flipping pages of a browseable electronic book;

dynamically inserting an advertisement at an advertising location within said one or more flipping pages so as to form a flipping page with an embedded advertisement thereon; and

displaying said flipping page with the embedded advertisment.

2. The method according to claim 1, further comprising a step of:

reorganizing a portion of said content around said advertising location of said advertisement.

3. The method according to claim 1, wherein

said advising location comprises at least one of a single flipping page and multiple pages.

4. The method according to claim 1, further comprising a step of:

reserving said advertising location of said content for said advertisement.

5. The method according to claim 1, wherein

said advertisement is configured to have a length equal to a discrete content amount length.

6. The method according to claim 1, wherein

said advertisement is configured to have a length equal to a multiple of discrete content amount lengths.

7. The method according to claim 1, wherein

said advertisement is configured to have a length longer than a discrete content amount length.

8. The method according to claim 1, wherein

said displaying step comprises displaying said flipping page with the embedded advertisement in a browseable electronic book.

9. The method according to claim 8, wherein

said electronic book representation comprises a thickness indicator configured to indicate a relative position of said flipping page with embedded advertisement within said content.

10. The method according to claim 9, further comprising a step of:

advancing to a selected position within said electronic book representation by activating said thickness indicator.

11. The method according to claim 1, further comprising a step of bookmarking a particular discrete content amount.

12. The method according to claim 1, further comprising a step of:

selecting said advertisement based on a predetermined relevance between said advertisement and said contest.

13. The method according to claim 12, wherein said selecting step is performed while said displaying step is performed.

14. The method according to claim 1, further comprising a step of storing said content including said advertisement as one unit.

15. The method according to claim 1, further comprising a step of:

downloading at least one of said content and said advertisement from at least one of a plurality of web-pages.

16. The method according to claim 1, wherein

said one or more flipping pages includes at least two flipping pages, and

said inserting step comprises inserting said advertisement between said two of said flipping pages, said advertisement comprising at least one of a web-page and an electronic book page.

17. A sequential electronic display of content comprising:

a browseable electronic book having one or more flipping pages;

at least two discrete amounts of content simultaneously displayed on a single display; and

an indicator of a position of said at least two displayed discrete amounts of content within the content, wherein

one of said at least two discrete amounts of content comprises a n advertisement dynamically inserted at an advertising location within said one or more flipping pages.

18. The display of content according to claim 17, wherein said advertisement comprises an entirety of said one of said at least two discrete amounts of content.

19. The display of content according to claim 17, wherein a second of said at least two discrete amounts comprises a second advertisement.

20. The display of content according to claim 19, wherein said second advertisement comprises an entirety of said second of said at least two discrete amounts of content.

21. The display of content according to claim 20, wherein said advertisement and said second advertisement originate from a same advertiser.

22. The display of content according to claim 17, further comprising a bookmark indicating a particular discrete amount of content within said content.

23. The display of content according to claim 17, further comprising a spine representation between said displayed at least two discrete amounts of content.

24. The display according to claim 17, wherein said content comprises content from a plurality of web pages.

25. The display according to claim 24, wherein

said advertisement comprises at least one of a web-page and an electronic book page.

26. An electronic display of content, comprising:

means for organizing said content into one or more flipping pages;

means for dynamically inserting an advertisement at an advertising location within said content into one or more flipping pages, said content now including said advertisement;

means for dividing said content into a plurality of discrete content amounts; and

means for displaying at least two of said discrete content amounts among one of more flipping pages of a browseable electronic book.

27. A computer readable medium containing program instructions for execution on a computer system, comprising:

means for organizing sequentially a content into more flipping pages than what are simultaneously displayed on a single display;

means for dynamically inserting an advertisement at an advertising location within said content into one or more flipping pages;

means for dividing said content into a plurality of discrete content amounts; and

means for displaying at least two of said discrete content amounts among one or more flipping pages of a browseable electronic book.