System and method for obtaining and displaying an interactive electronic representation of a conventional static media object

  • US 6,535,889 B1
  • Filed: 12/20/1999
  • Issued: 03/18/2003
  • Est. Priority Date: 09/23/1999
  • Status: Expired due to Term
First Claim
Patent Images

1. A method for displaying an interactive electronic representation of a corresponding static media object, comprising:

  • identifying a conventional static media object with a unique identification tag;

    the unique identification tag appearing on the conventional static media object along with an image having at least two objects;

    the unique identification tag and the image with the at least two objects represented within the image being visible to the user on the conventional static media object;

    creating an association between the unique identification tag and an interactive electronic representation of the static media object, the interactive electronic representation including at least two multimedia objects;

    receiving the unique identification tag and a user identification code;

    displaying the interactive electronic representation of the static media object in response to receiving the unique identification tag;

    receiving control input selecting one of the multimedia objects within the interactive electronic representation; and

    in response to the selection of the multimedia object, associating demographic information with the user identification code.

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