Promotional mailing device

• US 6,557,750 B1
• Filed: 03/27/2002
• Issued: 05/06/2003
• Est. Priority Date: 03/27/2002
• Status: Expired due to Fees

• Current Assignee: Xtreme Traffic Builders, Inc.
• Original Assignee: Xtreme Traffic Builders, Inc.
• Inventors: Hovey, Robert A. Jr., Colacino, Frank A., Druse, Donald R.
• Primary Examiner(s): Garbe, Stephen P.
• Application Number:
  US10/107,634
• Time in Patent Office: 405 Days
• Field of Search: 229/92, 229/93, 229/74, 229/921, 229/162, D 9/418, 206/305, 206/320, 206/457, 206/37.1, 206/38.1, D13/168
• US Class Current: 229/162.1
• CPC Class Codes: B65D 59/04 Sleeves, e.g. postal tubes
• CPC Class Codes: B65D 59/06 Caps
• CPC Class Codes: Y10S 229/921 with mailing indicia

Abstract

A direct mail package is provided. The package includes a transparent cylindrical tube with two press-fitted end caps. An enclosure certificate is folded along orthogonal fold lines to provide four plies. As folded, the length of the enclosure is substantially equal to the length of the tube and the height of the folded enclosure is greater than the diameter of the tube but less than the inside circumference of the tube. When the folded certificate is deformed to fit inside the tube, it conforms substantially to the inside curvature of the transparent tube. The exposed convex quadrant contains postal information visible through the transparent tube. The arc of the plane thus formed frames a gap between its opposite lineal edges. This gap frames a window allowing display of a promotional token inside the tube.

Claims

1. A direct mail article comprising:

a transparent semi-rigid mailing cylinder enclosing an interior volume and having a first end and a second end, having a uniform diameter dimension from said first end to said second end, a uniform internal circumference dimension and a length dimension measurable from said first end to said second end and an internal curvature;

a printed quadrate promotional enclosure having a first side and a second side, a top edge and a bottom edge, and having a width dimension substantially equal to the length of said cylinder and having a height dimension less than said uniform internal circumference dimension and greater than said diameter dimension;

whereby, when said promotional enclosure is inserted in said tube for mailing, said enclosure is deformed to substantially conform to the internal curvature of the tube and defining a gap between said top edge and said bottom edge allowing visual access into said interior volume.

2. A direct mail article as in claim 1, wherein said first side has postal information printed thereon, and is deformed upon insertion into said tube so that said first side is convex.

3. A direct mail article as in claim 1, further comprising a pair of end caps adapted to be fitted to the first and second ends of said tube to secure the article during transmission in the mails.

4. A direct mail article as in claim 3, wherein each of said end caps comprises a circular base and a circular wall normal to the plane of said base and having a circular ridge on the inside of said wall parallel to said base, whereby, when said cap is fitted to said tube, said ridge grips said tube to secure the article during transmission in the mails.

5. A direct mail article as in claim 3, wherein each of said end caps has promotional information thereon.

6. A direct mail article as in claim 1, wherein said printed quadrate promotional enclosure is formed from a quadrate ply having first and second faces;

first and second orthogonal fold lines separating said ply into first, second, third and fourth quadrants, said first and third quadrants diagonally dispose with respect to each other, said first and second quadrants separated by said second fold line, and said first and fourth quadrants separated by said first fold lines, and each of said quadrants of said quadrants having two free edges;

and said quadrate ply is folded along one of said fold lines and then along the other of said fold lines to form a four-ply quadrate.

7. A direct mail article as in claim 6, further comprising address information on said first quadrant.

8. A direct mail article as in claim 7, wherein said quadrate ply has a first side and a second side, a top edge and a bottom edge, and having a width dimension substantially equal to twice the length of said cylinder and having a height dimension less than twice said uniform internal circumference dimension and greater than twice said diameter dimension;

whereby, when said promotional enclosure is inserted in said tube for mailing, said enclosure is deformed to substantially conform to the internal curvature of the tube and defining a gap between said top edge and said bottom edge allowing visual access into said interior volume and is deformed upon insertion into said tube so that said first quadrant is convex.

9. A direct mail article as in claim 6, wherein at least one of said fold lines is a perforated parting line.

10. A direct mail article as in claim 1, further comprising a promotional token disposed within said interior volume.

11. A direct mail article as in claim 10, wherein said token closely resembles an automotive keyless entry remote control unit.

12. A direct mail article as in claim 10, wherein said token is a key.