Dynamic customized web tours

• US 6,572,662 B2
• Filed: 05/15/1998
• Issued: 06/03/2003
• Est. Priority Date: 05/15/1998
• Status: Expired due to Term

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Manohar, Nelson R., Yu, Philip Shi-Lung, Willebeek-LeMair, Marc Hubert
• Primary Examiner(s): Feild, Joseph H.
• Assistant Examiner(s): Bashore, William L.
• Application Number:
  US09/079,661
• Publication Number:
  US 20020002571A1
• Time in Patent Office: 1,845 Days
• Field of Search: 705/526, 709/218, 709/219, 709/227, 709/203, 707/526, 707/10
• US Class Current: 715/273
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06F 2216/07 Guided tours

Abstract

An interactive and dynamically customizable guided tour of some portion of the World Wide Web monitors and dynamically adapts in response to like-minded users as well as provides recommendations during the traversal. The invention includes features for: electronic commerce; side trips; true visiting of Web sites; maps; pre-fetching of Web objects; insertion of interactive decision points; customized insertion of advertisements; simultaneous traversal of multiple hyperpaths; collection of and dynamic modification of a tour based on collected route information and/or touring statistics.

Claims

1. A method for touring a dynamic collection of objects distributed over a computer network, the method comprising the steps of:

traversing a tour sequence of a tour, wherein the tour sequence comprises a plurality of tour stops and at least one interactivity stop within the tour sequence;

collecting user preference information at an interactivity stop in the tour sequence;

dynamically adapting tour stops in the tour sequence following the interactivity stop, if necessary, based on collected user preference information;

dynamically generating and inserting an additional interactivity stop in the tour sequence, if necessary, based on collected user preference information;

presenting navigation recommendations at an interactivity stop;

dynamically customizing the navigation recommendations presented at an interactivity stop in the tour sequence, if necessary, based on collected user preference information;

collecting user navigation route information while traversing the tour, wherein the step of collecting user navigation route information comprises collecting a token associated with each tour stop, and generating touring statistics based on the collected tokens; and

utilizing the user navigation route information for one of dynamically adapting the tour sequence, dynamically customizing navigation recommendations, and a combination thereof,

wherein the step of traversing the tour comprises the step of simultaneously traversing a plurality of tour paths, and wherein the step of simultaneously traversing a plurality of tour paths comprises concurrently displaying each tour path in separate, synchronized browser windows.

2. The method of claim 1, wherein the step of dynamically adapting comprises one of dynamically inserting a tour stop, dynamically deleting a tour stop, re-ordering remaining tour stops, updating a remaining tour stops, adjusting presentation time of a tour stop, and a combination thereof.

3. The method of claim 1, wherein the step of presenting navigation recommendations comprises the steps of providing a plurality of alternative tour paths for selection by the user.

4. The method of claim 3, wherein alternative tour paths can be of different functionality comprising one of with or without audio, with or without video with or without frames, with or without graphics and graphics resolution, and a combination thereof.

5. The method of claim 1, further comprising the steps of:

maintaining for the user a collection of tokens that are collected during the tour; and

displaying the collection of tokens at an interactivity stop.

6. The method of claim 5, wherein the step of collecting user preference information at an interactivity stop comprises modifying the collection of tokens displayed at the interactivity stop.

7. The method of claim 1, further comprising the steps of dynamically adapting tour stops in the tour sequence and dynamically providing navigation recommendations at an interactivity stop based on collected user preference information of like-minded users.

8. The method of claim 1, further comprising the step of providing feedback on an impact of a dynamic adaption of the tour sequence, if any, based on user preference information collected at an interactivity stop.

9. The method of claim 1, wherein the tour is a separate object from the elements comprising the tour sequence, and further comprising the step of preserving a continuity of a view imposed by the tour sequence despite the absence of one or more elements in the tour sequence.

10. The method of claim 9, further comprising the steps of:

storing the tour in a database;

retrieving the tour by means of a tour ID; and

distributing and exchanging the tour by exchanging the tour ID, without exchanging and reproducing the elements comprising the tour.

11. The method of claim 1, further comprising the steps of:

collecting one or more of user profile and specifications at the beginning of the tour including device characteristics comprising one of video processing capabilities, video resolution, graphics resolution, and a combination thereof.

12. The method of claim 1, further comprising the step of:

detecting a touring breakpoint operator in the tour sequence; and

dynamically inserting an object in the tour sequence upon said detecting.

13. The method of claim 12, wherein the dynamically inserted object comprises an advertisement.

14. The method of claim 12, wherein the dynamically inserted object comprises a Web object.

15. The method of claim 12, wherein the dynamically inserted object is a side-tour, and further comprising the step of entering into the side tour from the original tour sequence;

and returning to a point in the original tour once the side tour is complete.

16. The method of claim 1, wherein the method is implemented for electronic commerce.

17. A method for touring a dynamic collection of objects distributed over a computer network, the method comprising the steps of:

traversing a tour sequence of a tour, wherein the tour sequence comprises a plurality of tour stops and at least one interactivity stop within the tour sequence, and wherein the tour sequence comprises an ordered collection of tour elements, wherein each tour stop and interactivity stop in the tour sequence is associated with a tour element, wherein each tour element associated with tour stops comprises data fields comprising (1) an amount of tour stops associated with the tour element, (2) a link to each tour stop associated with the tour element, (3) a touring operating type of the tour stops associated with the tour element and (4) a presentation duration of the touring element, and wherein the tour element associated with tour stops further comprises a list of tokens corresponding to each tour stop associated with the tour element, wherein each token represents a content indicator for the tour stop;

collecting user preference information at an interactivity stop in the tour sequence;

dynamically adapting tour stops in the tour sequence following the interactivity stop, if necessary, based on collected user preference information; and

dynamically generating and inserting an additional interactivity stop in the tour sequence, if necessary, based on collected user preference information,

wherein the step of traversing the tour comprises the step of simultaneously traversing a plurality of tour paths, and wherein the step of simultaneously traversing a plurality of tour paths comprises concurrently displaying each tour path in separate, synchronized browser windows.

18. The method of claim 17, comprising the step of displaying each tour stop in one of a separate browser window and frame for the duration specified by the tour element.

19. The method of claim 17, wherein a touring operation type comprises a touring operator for one of (1) presenting a serial sequence of the tour stops associated with the tour element, (2) presenting a parallel sequence of the tour stops associated with the tour element, and (3) enabling user-selection of alternative sequences of tour stops associated with the tour element.

20. The method of claim 17, wherein a tour element associated with an interactivity point comprises a zero value in the data field of the tour element corresponding to the presentation duration.

21. The method of claim 17, further comprising the steps of:

collecting and maintaining touring statistics;

identifying a preferred selection of a group of like-minded users having similar touring statistics; and

dynamically updating tour stops in the tour sequence based on the tour statistics of the like-minded users.

23. The method of claim 20, wherein the step of dynamically adapting the tour sequence comprises omitting those Web objects having negligible membership in a class of disabled tokens.

24. The method of claim 20, wherein the step of dynamically adapting the tour sequence comprises adding Web objects having tokens associated therewith that are added by the user to the collection of tokens.

22. A method for touring a dynamic collection of objects distributed over a computer network, the method comprising the steps of:

traversing a tour sequence of a tour, wherein the tour sequence comprises a plurality of tour stops and at least one interactivity stop within the tour sequence;

collecting user preference information at an interactivity stop in the tour sequence;

dynamically adapting tour stops in the tour sequence following the interactivity stop, if necessary, based on collected user preference information; and

dynamically generating and inserting an additional interactivity stop in the tour sequence, if necessary, based on collected user preference information,

wherein the tour stops comprise Web objects, further comprising the steps of;

associating each web object with at least one token to semantically indicate content of the web object;

capturing tokens from visited Web objects during the traversal of the tour; and

maintaining a collection of tokens that are captured;

wherein the step of collecting user preference information at an interactivity stop comprises the steps of;

displaying the collection of tokens at an interactivity stop; and

one of inserting, disabling, modifying, and a combination thereof, one or more tokens in the displayed collection of tokens.

25. The method of claim 22, wherein a plurality of types of tokens are based on a standard.