×

Method for providing node targeted content in an addressable network

  • US 6,615,251 B1
  • Filed: 11/30/1999
  • Issued: 09/02/2003
  • Est. Priority Date: 12/11/1995
  • Status: Expired due to Fees
First Claim
Patent Images

1. A method for use in providing targeted messages to a user of a network, comprising the steps of:

  • providing a collection of messages for selective presentation to users of said network;

    in response to receiving a network request, obtaining user information for a particular user of said network, said user information including personal information regarding said particular user;

    obtaining a network address for said particular user of said network whereby messages can be directed to said particular user at said address;

    selecting a targeted message from said collection of messages based on said user information, wherein said targeted message is selected relative to said personal information regarding said particular user so as to increase an effectiveness of said targeted message; and

    presenting said selected targeted message to said obtained network address of said particular user prior to transmission of a network content.

View all claims
  • 7 Assignments
Timeline View
Assignment View
    ×
    ×