Method for providing node targeted content in an addressable network
First Claim
1. A method for use in providing targeted messages to a user of a network, comprising the steps of:
- providing a collection of messages for selective presentation to users of said network;
in response to receiving a network request, obtaining user information for a particular user of said network, said user information including personal information regarding said particular user;
obtaining a network address for said particular user of said network whereby messages can be directed to said particular user at said address;
selecting a targeted message from said collection of messages based on said user information, wherein said targeted message is selected relative to said personal information regarding said particular user so as to increase an effectiveness of said targeted message; and
presenting said selected targeted message to said obtained network address of said particular user prior to transmission of a network content.
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0 Petitions
Accused Products
Abstract
Advertising, entertainment or other content is targeted to a particular node of an addressable network based on user information. Such addressable networks may include the Internet, certain television networks or other networks where content can be addressed to specific nodes. The user information may include financial information, product or service preference information, and user contact information regarding a user of the targeted node. In one implementation, targeted content is presented during waiting time of an Internet session. The corresponding process involves monitoring (416) a user node to identify a website access request, accessing (418) a previously stored message said, selecting (432) a message from the message set and displaying or playing back (434) the selected message.
272 Citations
21 Claims
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1. A method for use in providing targeted messages to a user of a network, comprising the steps of:
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providing a collection of messages for selective presentation to users of said network;
in response to receiving a network request, obtaining user information for a particular user of said network, said user information including personal information regarding said particular user;
obtaining a network address for said particular user of said network whereby messages can be directed to said particular user at said address;
selecting a targeted message from said collection of messages based on said user information, wherein said targeted message is selected relative to said personal information regarding said particular user so as to increase an effectiveness of said targeted message; and
presenting said selected targeted message to said obtained network address of said particular user prior to transmission of a network content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for use in providing targeted messages to a user of a user addressable network, comprising:
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receiving user information regarding a particular network user from a first data store, wherein said user information is received via the internet;
determining profile information regarding possible interests of said particular network user based on said user information; and
selecting, from a set of messages, a targeted message based on said user profile information;
wherein said selected targeted message is presented to said user prior to presentation of a network content and based on said profile information, thereby enhancing an effectiveness of said selected targeted message. - View Dependent Claims (15, 16, 17, 18, 19)
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20. A method for use in providing targeted messages to a user of a network, comprising the steps of:
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providing a collection of messages for selective presentation to users of said network;
receiving user information regarding a particular network user from a first data store, wherein said user information is received via the Internet;
determining profile information regarding possible interests of said particular network user based on said user information;
selecting, from said collection of messages, a targeted message based on said user profile information;
obtaining a network address for said particular user of said network; and
initiating presentation of said selected targeted message to said user during waiting time of an Internet session between a first time when downloading of one of a web page and a web site is initiated and a second time when downloading is completed. - View Dependent Claims (21)
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Specification