Modality advertisement viewing system and method

• US 6,636,247 B1
• Filed: 01/31/2000
• Issued: 10/21/2003
• Est. Priority Date: 01/31/2000
• Status: Expired due to Term

• Current Assignee: Snap, Inc.
• Original Assignee: International Business Machines Corporation
• Inventors: Hamzy, Mark J., Cooper, Michael R., Vanderwiele, Mark W.
• Primary Examiner(s): Cabeca, John
• Assistant Examiner(s): BAUTISTA, XIOMARA L
• Application Number:
  US09/494,875
• Time in Patent Office: 1,359 Days
• Field of Search: 345/733, 345/738, 345/741, 345/760, 345/764, 345/809, 345/835, 345/840, 345/854, 345/962, 345/805, 345/808, 434/322, 434/323, 434/327, 434/335, 707/501.1, 707/513, 715/501.1, 715/513, 705/14
• US Class Current: 715/808
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: Y10S 715/962 Operator interface for marketing or sales

Abstract

A system and method for extending a display of advertisements on a client web browser as provided. The method includes a response to a request for a web page presenting an advertisement associated with a web page and randomly embedding a control for proceeding to the web page in the display of the advertisement. Upon presenting the advertisement for display, a randomly displayed feature must be activated by the user. Thereupon in response to the user activation of the control, the advertisement is deleted and the display proceeds to the requested web page, thereby displaying advertisements for extended viewing by a user.

Claims

1. A method for advertising on the Internet, comprising the steps of:

responsive to a request for a web page, retrieving an advertisement associated with said requested web page;

randomly embedding a control function feature within said advertisement for proceeding to said requested web page;

presenting the advertisement on a display; and

responsive to user activation of said control function, proceeding to said requested web page.

2. The method as recited in claim 1, wherein said random embedding of said control function is a random location within said advertisement.

3. The method as recited in claim 1, wherein the appearance of said control function varies between requests.

4. The method as recited in claim 1, wherein the wording of said control function which enables the user to proceed to said requested web page varies between requests.

5. The method as recited in claim 1, wherein the size of said control function varies between requests.

6. The method as recited in claim 1, wherein said control function is a plurality of buttons placed within said advertisement on display.

7. The method as recited in claim 1, wherein said control function further comprises a question, a plurality of incorrect answer selections, and a correct answer selection and said correct answer selection must be selected to proceed to said requested web page.

8. The method as recited in claim 1, wherein a random feature of the control function is the time period that said advertisement is displayed.

9. The method as recited in claim 1, wherein said advertisement is retrieved from a proxy server.

10. A method for advertising on the Internet, comprising the steps of:

responsive to a request for a web page, retrieving an advertisement associated with the web page;

embedding a control function feature within said advertisement for proceeding to the web page which is enabled after the display of said advertisement after a predetermined time;

presenting the advertisement on a display; and

responsive to the expiration of said predetermined time, enabling of said control function, and

proceeding to the requested web page.

11. The method as recited in claim 10 wherein, after the enablement of said control function, said control function is activated by the user.

12. The method as recited in claim 10 wherein after the control function is enabled, the control function automatically activated wherein said requested page is displayed after the expiration of said advertisement.

13. A system for advertising on the Internet, comprising:

means responsive to a requested web page for retrieving an advertisement associated with said requested web page;

means for non-predictively embedding a control function in said advertisement for proceeding to said requested web page;

means for presenting said advertisement on a display; and

means responsive to user activation of said control function, proceeding to said web page.

14. The system as recited in claim 13, wherein the location of said control function varies between requests.

15. The system as recited in claim 13, wherein the appearance of said control function varies between requests.

16. The system as recited in claim 13, wherein the size of the control function varies between requests.

17. The system as recited in claim 13, wherein said control function is a plurality of buttons placed within said advertisement on said display.

18. The system as recited in claim 13, wherein said control function is a questions that must be answered before proceeding to said requested web page.

19. A computer program product in a computer readable medium for displaying advertisements on the Internet, comprising:

means responsive to a request for a web page, for retrieving an advertisement associated with the web page;

means for non-predictively embedding a control in the advertisement for proceeding to the web page;

means for presenting the advertisement on a display; and

means responsive to user activation of the control function for proceeding to said requested web page.

20. The product recited in claim 19, which further comprises:

means for providing an advertisement with a web page from a proxy server.