System and method for linking information in a global computer network

• US 6,748,426 B1
• Filed: 06/15/2000
• Issued: 06/08/2004
• Est. Priority Date: 06/15/2000
• Status: Expired due to Term

• Current Assignee: NeuStar Information Services, Inc. (Neustar Incorporated)
• Original Assignee: Murex Securities Limited (Wallsgrove Ltd.)
• Inventors: Moore, George G., Shaffer, James D.
• Primary Examiner(s): Wiley, David
• Assistant Examiner(s): Avellino, Joseph E
• Application Number:
  US09/596,024
• Time in Patent Office: 1,454 Days
• Field of Search: 709/217, 709/219, 709/203, 709/227, 707/7, 707/10, 707/506.1
• US Class Current: 709/219
• CPC Class Codes: G06Q 10/08 Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G10L 15/30 Distributed recognition, e.g. in client-server systems, for mobile phones or network applications
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

A system that flexibly, retrieves, processes and distributes data across a global computer network is disclosed. Within the system, a first party identifier is captured and converted into a Linkage Key, such as a United States Postal Service Delivery point code (11-digit zip code). The Linkage Key is then used to retrieve Linkage Key indexed data from various network nodes that house components of a virtual Linkage Key indexed database. The retrieved information associated with the first party identifier is then distributed by the system to one or more network nodes to provide benefits to the first party and other network nodes.

Claims

1. A wide area network system for retrieving information, comprising:

a first server comprising first commands that are executed in response to a request for a web page component, wherein execution of the first commands results in storing a consumer identifier on a consumer computer; and

a second server comprising second commands that are executed in response to a the consumer computer accessing a merchant server, the second commands performing a method comprising;

reading the consumer identifier from the consumer computer;

translating the consumer identifier to a linkage key;

accessing selected consumer data in a third party database based on the linkage key; and

transmitting the accessed consumer data and the consumer identifier to the merchant server.

2. The system of claim 1, wherein the consumer data is accessed by comparing the Linkage Key with a Linkage Key database comprising consumer data indexed by the Linkage Key.

3. The system of claim 1, wherein the consumer identifier is selected from the group consisting of:

a 10-digit telephone number, an United States Postal Service address, an United States Postal Service address plus a consumer name, a 10-digit telephone number plus a consumer name, a latitude and longitude, an IP address and an e-mail address.

4. The system of claim 1, wherein the web page component is an image or a pixel.

5. The system of claim 1, wherein the first server and the second server are the same server, and the second commands comprise instructions for reading a cookie data file from the consumer computer.

6. The system of claim 1, wherein the first server and the second server are the same server, and the first commands comprise instructions for storing a cookie data file on the consumer computer.

7. A wide area network system for providing consumer data to a merchant, comprising:

a first information server in communication with a first merchant server, said first information server configured to store a cookie data file comprising a consumer identifier on a consumer computer after said consumer computer has accessed said first merchant server; and

said first information server being in communication with a second merchant server, said first information server comprising;

a database of consumer data, wherein said first information server is configured so that, in response to said consumer computer accessing said second merchant server, said cookie data file is read, said consumer identifier is accessed and translated to a linkage key, data specific to a consumer desired by the merchant associated with said second merchant server is determined, said desired consumer specific data from said database of consumer data is retrieved based on said linkage key, and said desired consumer specific data is transmitted from said database to said second merchant server.

8. The system of claim 7, wherein said consumer identifier is selected from the group consisting of:

a 10-digit telephone number, an United States Postal Service address, an United States Postal Service address plus a consumer name, a 10-digit telephone number plus a consumer name, a latitude and longitude, an IP address and an e-mail address.

9. The system of claim 7, wherein said consumer data comprises demographic data, consumer mailing addresses, median home prices or business locations.

10. The system of claim 7, wherein said cookie data file is read in response to said consumer computer requesting a page from said second merchant server.

11. A method for providing a merchant with consumer information, comprising:

capturing consumer data being transmitted from a consumer computer to a first merchant server;

writing a consumer identifier to the Consumer computer, wherein the consumer identifier is based on the consumer data;

providing a second merchant server with a web page component, wherein transmission of the web page component to the consumer computer allows an information server to read the consumer identifier;

translating the consumer identifier to a linkage key;

retrieving selected consumer information from a third party database of consumer information based on the linkage key; and

transmitting the selected consumer information to the second merchant server.

12. The method of claim 11, wherein the Linkage Key is an United States Postal Service Delivery Point Code (DPC).

13. The method of claim 11, wherein the Linkage Key is a spatial key that defines a geographic area.

14. The method of claim 13, wherein the spatial key is a zip code.

15. The method of claim 11, wherein the consumer data is a United States Postal Address.

16. The method of claim 11, wherein the consumer identifier is selected from the group consisting of:

a 10-digit telephone number, an United States Postal Service address, an United States Postal Service address plus a consumer name, a latitude and longitude, an IP address and an e-mail address.

17. The method of claim 11, wherein the consumer identifier is a Linkage Key input parameter value, and the method comprises converting the Linkage Key input parameter value into a Linkage Key.

18. The method of claim 11, wherein writing a consumer identifier comprises writing a cookie data file to the consumer computer.

19. The method of claim 11, wherein the consumer information comprises median income data, property value data, census data, business location data or government location data.

20. The method of claim 11, wherein the web page component is an image file.

21. A method for retrieving information in a computer network, comprising:

capturing a consumer identifier from a consumer that is transmitted to a first merchant server;

storing the consumer identifier on a consumer computer;

receiving a request from the consumer computer to transmit web page information referenced on the first merchant server;

responsive to request, reading the consumer identifier from the consumer computer;

translating the consumer identifier to a linkage key;

determining what data specific to the consumer is desired by a merchant associated with the first merchant server;

accessing a database of consumer information to retrieve the desired consumer specific data using the linkage key; and

transmitting the information of the consumer to the first merchant server.

22. The method of claim 21, wherein the Linkage Key is an United States Postal Service Delivery Point Code (DPC).

23. The method of claim 21, wherein the consumer identifier is selected from the group consisting of:

a 10-digit telephone number, an United States Postal Service address, an United States Postal Address plus a consumer name, 10-digit telephone number plus a consumer name, a latitude and longitude, an IP address and an e-mail address.

24. The method of claim 21, wherein the consumer identifier is a Linkage Key input parameter value, and the method comprises converting the Linkage Key input parameter value into a Linkage Key.

25. The method of claim 21, wherein writing a unique consumer identifier comprises writing a cookie data file to the consumer computer.

26. The method of claim 21, wherein the web page information is an image file.