Method and apparatus for playing advertisement promotion game

• US 6,764,395 B1
• Filed: 04/21/2000
• Issued: 07/20/2004
• Est. Priority Date: 04/21/2000
• Status: Expired due to Fees

• Current Assignee: Irvin P.R. Guyett
• Original Assignee: Irvin P.R. Guyett
• Inventors: Guyett, Irvin P. R.
• Primary Examiner(s): SAGER, MARK ALAN
• Application Number:
  US09/557,895
• Time in Patent Office: 1,551 Days
• Field of Search: 463/1, 463/9-10, 463/16, 463/25, 463/29, 463/30, 463/36, 463/40-42, 273/237, 273/236, 273/429, 273/430, 273/431, 273/432, 705/64, 705/65, 705/67, 705/1, 705/10, 705/14, 340/323.R, 340/825
• US Class Current: 463/9
• CPC Class Codes: A63F 2250/22 with advertising
• CPC Class Codes: A63F 2300/407 Data transfer via internet
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A game of skill wherein a database of advertisement segments from published advertisements is generated and stored and selections of the advertisement segments are displayed or presented to a player for sponsor source identification. The player makes identifications of sponsor sources for the respective advertisement segments presented and these identifications are evaluated for correctness and then displayed to the player. A reward for winning may be provided.

Claims

1. A method of playing a game of skill comprising:

generating a database of advertisement segments from published advertisements;

presenting selected of the advertisement segments to a player for sponsor source identification;

receiving player identifications of the sponsor sources of the respective advertisement segments presented;

evaluating the player identifications for correctness; and

displaying the evaluation results to the player.

2. The method of claim 1;

prior to presenting the selected segments, presenting the player with personal identity information questions and receiving player responses thereto; and

making personalized advertisement segment selections for the presentation based on the responses.

3. The method of claim 2 wherein presenting personal identity information questions includes presenting player registration questions.

4. The method of claim 3 wherein receiving player responses includes receiving a pre-game wager from the player.

5. The method of claim 1;

prior to presenting the selections, presenting available game format selections to the player and receiving a player game format selection response; and

making format selections accordingly for the presentation to be presented to the player.

6. The method of claim 1;

prior to presenting the selections, presenting the player with skill level selections and receiving player selection responses thereto; and

making difficulty selections for the presentation based on the player skill level selections.

7. The method of claim 6 including giving a reward to the player upon winning the game in proportion to the skill level selected.

8. The method of claim 1 including displaying game rule playing information to the player prior to presenting the selections.

9. The method of claim 1 including coding the advertisement segments for identification and retrieval from the database.

10. The method of claim 9 wherein coding includes tagging each advertisement segment with a multiple bit code which includes identification bits for the sponsor, the year the advertisement was published and the sequence in which the advertisement was published in that year.

11. A computer implemented method of playing a game of skill on a player personal computer having a local storage device and a display device, the computer being coupled to a network, the computer implemented method comprising the steps of:

storing a database of advertisement segments from published advertisements in a local storage device of a remote host computer coupled to the network;

displaying selected of the advertisement segments in a screen of the display device for sponsor source identification by a player;

identifying on the personal computer the sponsor source of the respective advertisement segments displayed and transferring the identifications to the host computer for evaluation;

evaluating the player identifications in the host computer for correctness; and

displaying the evaluated results in the screen of the display.

12. The computer implemented method of claim 11 including displaying personal information questions in the screen of the display device prior to displaying the selected segments, and selecting the advertisement segments for display based on received responses to the questions.

13. The computer implemented method of claim 12 wherein displaying personal information questions includes displaying player registration questions.

14. The computer implemented method of claim 13 wherein receiving player registration responses includes receiving a pre-game wager is received from the player.

15. The computer implemented method of claim 11, including displaying available game format selections in the screen of the display device and receiving a player game format selection response prior to displaying the selections, and making format selections accordingly for the display of advertisement segments.

16. The computer implemented method of claim 11, including displaying skill level selections on the screen of the display device and receiving player selection responses thereto, and making difficulty selections for the displaying of selected advertisements segments based on the player skill level selections.

17. The computer implemented method of claim 16, including giving a reward to the player upon winning the game in proportion to the skill level selected.

18. The computer implemented method of claim 11, including displaying game rule playing information on the screen of the display device prior to displaying the advertised segments.

19. The computer implemented method of claim 11, including coding the advertisement segments for identification and retrieval from the database.

20. The computer implemented method of claim 19 wherein coding includes tagging each advertisement segment with a multiple bit code which includes identification bits for the sponsor, the year the advertisement was published and the sequence in which the advertisement was published in that year.

21. The computer implemented method of claim 20 wherein the multiple bit code also includes identification bits for tracking characterizations of each advertisement segment, said characterizations selected from a group including difficulty, type, and risk.

22. An apparatus for playing a game of skill comprising:

a host computer system storing a database of advertisement segments from published advertisements in a local storage device and coupled to a network;

a player personal computer coupled through the network to the host computer system for displaying selections of the advertisement segments to a player for sponsor source identification;

said host computer system programmed for evaluating the player identifications and displaying the evaluated results in the screen of a display for the personal computer.

23. The apparatus of claim 22 wherein the host computer is programmed to display personal identity information questions on the personal computer and to receive player responses thereto and to further make personalized advertisement segment selections for the display based on the responses.

24. The apparatus of claim 23 wherein said host computer system is programmed for displaying player registration questions on the personal computer.

25. The apparatus of claim 24 wherein the host computer is programmed for receiving a pre-game wager from the personal computer as indicated by a player.

26. The apparatus of claim 22 wherein the host computer is programmed to display available game format selections on the personal computer and to receive a player game format selection response from the personal computer prior to displaying the selections for identification.

27. The apparatus of claim 22 wherein the host computer is programmed to display skill level selections on the personal computer and to receive player selection responses thereto prior to displaying the selections for identification and for further making difficulty selections for the selection display based on the player skill level selections.

28. The apparatus of claim 27 wherein the host computer is programmed to give a reward to the player which is displayed on the personal computer upon winning the game which reward is in proportion to the skill level selected.

29. The apparatus of claim 22 wherein the host computer is programmed to display game rule playing information on the personal computer for viewing by a player prior to displaying the selections for identification.

30. The apparatus of claim 22 wherein the host computer is programmed to identify and retrieve advertisement segments in the database by coding identification.

31. The apparatus of claim 30 wherein the coding includes tagging of each advertisement segment with a multiple bit code which includes identification bits for the sponsor, the year the advertisement was published and the sequence in which the advertisement was published in that year.

32. The computer implemented method of claim 31 wherein the multiple bit code also includes identification bits for tracking characterizations of each advertisement segment, said characterizations selected from a group including difficulty, type, and risk.

33. A storage medium encoded with machine-readable computer program code used in a host computer system for remote playing of a game of skill, the storage medium programmed for displaying selected advertisement segments of published advertisements on a remote player personal computer coupled to the host computer through a network, and for receiving and evaluating player identifications of sponsor sources of the advertisement segments and displaying the results to the player on the personal computer.