System and method for consumer-selected advertising and branding in interactive media

  • US 6,954,728 B1
  • Filed: 09/29/2000
  • Issued: 10/11/2005
  • Est. Priority Date: 05/15/2000
  • Status: Active Grant
First Claim
Patent Images

1. A method for selected advertising in a virtual world, comprising:

  • providing one or more advertisements to a participant, wherein users of said virtual world include said participant;

    receiving at least one selection of said one or more advertisements from said participant;

    providing one or more locations for said participant to choose to display said one or more advertisements in said virtual world;

    receiving at least one selection of said one or more locations from said participant;

    creating a selected advertisement from said at least one selection of said one or more advertisements and said at least one selection of said one or more locations;

    providing for display to at least one of said users said selected advertisement in said virtual world, wherein said users are participants in said virtual world or viewers of said virtual world; and

    providing a reward to at least said participant, wherein said reward is based on at least said providing for display to at least one of said users.

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