Targeted information display
First Claim
Patent Images
1. A method of targeted information display, comprising the steps of:
- (a) detecting the presence of one or more persons in a presence zone based on transmissions made from mobile communication devices carried by such persons, said presence zone being at this time spaced from a display zone where a public display system is viewable;
(b) checking for previously stored interest indicators associated with the detected person or persons;
(c) selecting content having regard to interest indicators found in step (b); and
(d) judging when relative movement between at least a substantial portion of the persons detected in step (a) and said public display system has brought the former into the display zone of the latter, and thereupon displaying the selected content on the public display system.
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Accused Products
Abstract
The presence of persons is detected, for example, by detecting short-range communication devices carried by the detected persons. The interests of the detected persons are then determined by reference to specific interests transmitted by the user devices and/or by reference to customer profile data. The discovered interests of the current detected persons are then used to select content for display on an electronic display during a next display slot. The display is spaced from the zone in which the persons are detected, being located at a downstream location through which most of the detected persons will pass.
45 Citations
32 Claims
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1. A method of targeted information display, comprising the steps of:
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(a) detecting the presence of one or more persons in a presence zone based on transmissions made from mobile communication devices carried by such persons, said presence zone being at this time spaced from a display zone where a public display system is viewable; (b) checking for previously stored interest indicators associated with the detected person or persons; (c) selecting content having regard to interest indicators found in step (b); and (d) judging when relative movement between at least a substantial portion of the persons detected in step (a) and said public display system has brought the former into the display zone of the latter, and thereupon displaying the selected content on the public display system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A display system comprising:
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a detection arrangement for detecting the presence of one or more persons in a presence zone on the basis of transmissions made from mobile communication devices carried by such persons; an interest-determination sub-system for obtaining interest indicators associated with the detected persons; a content selector for selecting content for display having regard to the interest indicators obtained by the interest-determination sub-system; an output arrangement comprising a public display for displaying the content selected by the content selector, the display being viewable from within an associated display zone which, at least at the time persons are detected in the presence zone, is spaced from the presence zone; and a control arrangement arranged to judge when at least a substantial portion of the persons detected by the detection arrangement become present in the display zone of the public display system, and thereupon to cause the selected content to be displayed on the public display. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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Specification