System and method for managing text advertisements to mobile subscribers
First Claim
Patent Images
1. A device for managing text messages sent by an advertiser to mobile subscribers, comprising:
- an advertiser interface module for receiving from the advertiser content of a text message and at least one criterion;
a database management module in communication with the advertiser interface module for interrogating a database to determine the mobile subscribers that satisfy the criterion; and
a cost calculator module in communication with the advertiser module for automatically calculating a cost of transmitting the text message to each of the mobile subscribers that satisfy the criterion in response to receiving the content and prior to the text message being sent.
1 Assignment
0 Petitions
Accused Products
Abstract
A device for managing text messages sent by an advertiser to mobile subscribers. According to one embodiment, the device may include an advertiser interface module for receiving from the advertiser content of a text message and at least one criterion. In addition, the device may include a database management module in communication with the advertiser interface module for interrogating a database to determine the mobile subscribers that satisfy the criterion.
71 Citations
18 Claims
-
1. A device for managing text messages sent by an advertiser to mobile subscribers, comprising:
-
an advertiser interface module for receiving from the advertiser content of a text message and at least one criterion; a database management module in communication with the advertiser interface module for interrogating a database to determine the mobile subscribers that satisfy the criterion; and a cost calculator module in communication with the advertiser module for automatically calculating a cost of transmitting the text message to each of the mobile subscribers that satisfy the criterion in response to receiving the content and prior to the text message being sent. - View Dependent Claims (2, 3, 4, 5)
-
-
6. A method for managing text messages to be sent from an advertiser to mobile subscribers, comprising:
-
receiving content of a text message from the advertiser;
receiving from the advertiser at least one criterion for the mobile subscribers;determining the mobile subscribers that satisfy the criterion; in response to receiving the content of the text message, automatically calculating a cost of sending the text message to each of the mobile subscribers that satisfy the criterion; providing the calculated cost to the advertiser; and sending the text message to each of the mobile subscribers that satisfy the criterion upon receiving authorization to send the message from the advertiser where the authorization is based at least on the calculated cost. - View Dependent Claims (7, 8, 9)
-
-
10. A computer readable medium containing instructions thereon that, when executed by a computer, implement an advertiser manager platform comprising:
-
an advertiser interface module that provides an interface for receiving advertisement messages and at least one criterion from an advertiser; and a database management module that interrogates a database storing subscriber information to compare the subscriber information to the at least one criterion to determine which subscribers should be sent the messages from the advertiser; and a cost calculation module that automatically determines a cost of sending each message to the number of subscribers determined by the database management module prior to the message being sent. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
-
Specification