System and technique for automatically associating related advertisements to individual search results items of a search result set

  • US 7,076,443 B1
  • Filed: 05/31/2000
  • Issued: 07/11/2006
  • Est. Priority Date: 05/31/2000
  • Status: Active Grant
First Claim
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1. A method of targeting at least one associated advertisement from an Internet search having access to an information repository by a user, comprising:

  • identifying at least one search result item from a search result of said Internet search by said user;

    searching for said at least one associated advertisement within said repository using said at least one search result item;

    identifying said at least one associated advertisement from said repository having at least one word that matches said at least one search result item; and

    correlating said at least one associated advertisement with said at least one search result item.

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