Location blocking service from a web advertiser

  • US 7,085,555 B2
  • Filed: 12/19/2000
  • Issued: 08/01/2006
  • Est. Priority Date: 12/19/2000
  • Status: Active Grant
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First Claim
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1. A method of sending an advertisement to a user operating a wireless communication device, comprising:

  • receiving first information about the identity of the user;

    receiving second information about a location of the user;

    searching a first database of an advertisement provider containing one of a plurality of user-specific advertisements and a plurality of location-specific advertisements;

    accessing a second database containing a plurality of user-specific preferences;

    identifying one or more preferences in the second database that are associated with the user;

    selecting one of the plurality of user-specific advertisements and the plurality of location-specific advertisements based on the one or more preferences in the second database; and

    sending one of the plurality of user-specific advertisements from the advertisement provider to the wireless communication device in the form of a TCP/IP (Transmission Control Protocol/Internet Protocol) message over a communication network without transmitting an indication of the location of the user therewith from the advertisement provider and the plurality of location-specific advertisements to the wireless communication device in the form of a TCP/IP (Transmission Control Protocol/Internet Protocol) message over a communication network without transmitting an indication of the identity of the user therewith from the advertisement provider.

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