System and method for the presentation of advertisements

• US 7,089,195 B2
• Filed: 04/30/2001
• Issued: 08/08/2006
• Est. Priority Date: 04/30/2001
• Status: Expired due to Term

• Current Assignee: Performance Pricing, Inc. (Acacia Research Corporation)
• Original Assignee: Ari Rosenberg
• Inventors: Rosenberg, Ari
• Primary Examiner(s): DURAN, ARTHUR D
• Application Number:
  US09/846,431
• Publication Number:
  US 20020184088A1
• Time in Patent Office: 1,926 Days
• Field of Search: 705/14
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser'"'"'s web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.

Claims

1. A method for the sale of advertising by a seller to a buyer, comprising:

the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined number of impressions of an advertising message on a website and potential, to be earned bonus impressions of the advertising message on the website;

the seller providing the predetermined number of impressions of the advertising message on the website from a server to the one or more viewers viewing the website on one or more viewer computers over a computer network;

automatically recording at said server one or more actions entered into said one or more viewer computers, said actions made by said one or more viewers in response to said advertising message;

automatically determining a number of earned bonus impressions of the advertising message based on said one or more actions; and

the seller automatically providing the determined number of earned bonus impressions of said advertising message on the website to said one or more viewer computers without charging beyond said sale price.

2. The method of claim 1 wherein said action includes selecting said advertising message with a cursor movement device.

3. The method of claim 1 wherein said action includes

selecting a link associated with said advertising message with a cursor movement device;

and

displaying content from a site associated with said link.

4. The method of claim 3 wherein said action further includes

completing a purchase transaction at said site.

5. The method of claim 1 wherein said action further includes permitting a transfer of viewer information to a buyer'"'"'s computer system.

6. A set of instructions residing in a storage medium, said set of instructions capable of being executed by a processor to implement a method for the presentation of advertisements, the method comprising:

the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined number of impressions of an advertising message on a website and potential, to be earned bonus impressions of the advertising message on the website;

the seller providing the predetermined number of impressions of the advertising message on the website from a server to the one or more viewers viewing the website on one or more viewer computers over a computer network;

automatically recording at said server one or more actions entered into said one or more viewer computers, said actions made by said one or more viewers in response to said advertising message;

automatically determining a number of earned bonus impressions of the advertising message based on said one or more actions; and

the seller automatically providing the determined number of earned bonus impressions of said advertising message on the website to said one or more viewer computers without charging beyond said sale price.

7. The set of instructions of claim 6 wherein said action includes selecting said advertising message with a cursor movement device.

8. The set of instructions of claim 6 wherein said action includes

selecting a link associated with said advertising message with a cursor movement device;

and

displaying content from a site associated with said link.

9. The set of instructions of claim 8 wherein said action further includes

completing a purchase transaction at said site.

10. The set of instructions of claim 6 wherein said action further includes permitting a transfer of viewer information to a buyer'"'"'s computer system.

11. A system for the presentation of advertisements where a seller and a buyer agree to a sale price for said presentation of advertisements, said sale price covering a predetermined number of impressions of an advertising message on a website and potential, to be earned bonus impressions of the advertising message on the website, the system comprising:

a computer system to provide the predetermined number of impressions of the advertising message on the website to one or more viewers viewing the website on one or more viewer computers over a computer network, said computer system to record one or more actions entered into said one or more viewer computers, said actions made by said one or more viewers in response to said advertising message, said computer system to determine a number of earned bonus impressions of the advertising message, based on said one or more actions, and said computer system to provide the determined number of earned bonus impressions of said advertising message on the website to said one or more viewer computers without charging beyond said sale price.

12. The system of claim 11 further comprising a viewer computer wherein said action includes selecting said advertising message with a cursor movement device at said viewer computer.

13. The system of claim 11 further comprising a viewer computer and a buyer'"'"'s computer system wherein said action includes

selecting a link associated with said advertising message with a cursor movement device at said viewer computer;

and

displaying content at said viewer computer from a site associated with said link and said buyer'"'"'s computer system.

14. The system of claim 13 wherein said action further includes completing a purchase transaction at said site.

15. The system of claim 11 further comprising a viewer computer and a buyer'"'"'s computer system, wherein said action further includes permitting a transfer of viewer information to said buyer'"'"'s computer system.

16. The system of claim 11 wherein said computer network is an Internet.

17. The system of claim 12 wherein said computer network is an Internet.

18. The system of claim 13 wherein said computer network is an Internet.

19. The system of claim 14 wherein said computer network is an Internet.

20. The system of claim 15 wherein said computer network is an Internet.