System and method for the presentation of advertisements

CAFC
  • US 7,089,195 B2
  • Filed: 04/30/2001
  • Issued: 08/08/2006
  • Est. Priority Date: 04/30/2001
  • Status: Active Grant
First Claim
Patent Images

1. A method for the sale of advertising by a seller to a buyer, comprising:

  • the seller and the buyer agreeing to a sale price for said advertising, said sale price covering a predetermined number of impressions of an advertising message on a website and potential, to be earned bonus impressions of the advertising message on the website;

    the seller providing the predetermined number of impressions of the advertising message on the website from a server to the one or more viewers viewing the website on one or more viewer computers over a computer network;

    automatically recording at said server one or more actions entered into said one or more viewer computers, said actions made by said one or more viewers in response to said advertising message;

    automatically determining a number of earned bonus impressions of the advertising message based on said one or more actions; and

    the seller automatically providing the determined number of earned bonus impressions of said advertising message on the website to said one or more viewer computers without charging beyond said sale price.

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