Method and system for optimum placement of advertisements on a webpage

  • US 7,100,111 B2
  • Filed: 02/14/2003
  • Issued: 08/29/2006
  • Est. Priority Date: 04/02/1999
  • Status: Expired due to Term
First Claim
Patent Images

1. A method of providing for placement of a plurality of graphical objects on a page viewable by a user on a display, the graphical objects including graphic and text symbols, the page having positions for receipt of the objects, each object having a link to information, the link being invoked by an event identifying the object by a computer pointing device, the method being performed on a computer network and comprising the processing steps of:

  • receiving a request for a page from a user;

    collecting and storing information about the user;

    retrieving graphical objects for possible inclusion in the page which have been grouped according to the user information;

    retrieving past performance data about the graphical objects;

    calculating a likelihood that a graphical object will experience an event based upon the past performance data; and

    returning the requested page to the user for viewing on the display with the graphical objects which have a higher event likelihood being arranged relative to one another in more visually prominent positions on the page.

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