On-vehicle information provision apparatus

• US 7,135,993 B2
• Filed: 09/23/2004
• Issued: 11/14/2006
• Est. Priority Date: 09/26/2003
• Status: Expired due to Fees

• Current Assignee: Mazda Motor Corporation
• Original Assignee: Mazda Motor Corporation
• Inventors: Okamoto, Yoshihisa, Hirabayashi, Shigefumi, Hoshino, Youko
• Primary Examiner(s): NGUYEN, PHUNG
• Application Number:
  US10/947,665
• Publication Number:
  US 20050093719A1
• Time in Patent Office: 782 Days
• Field of Search: 340/995.1, 340/990, 340/995.17, 340/309.16, 340/426.19, 340/995.19, 701/1, 701/201, 701/300, 705/7, 345/4
• US Class Current: 340/995.1
• CPC Class Codes: G01C 21/365 Guidance using head up displays or projectors, e.g. virtual vehicles or arrows projected on the windscreen or on the road itself
• CPC Class Codes: G01C 21/3697 Output of additional, non-guidance related information, e.g. low fuel level G01C21/3679 takes precedence
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement

Abstract

An on-vehicle information provision apparatus is provided that visually provides a vehicle occupant with an advertisement. The apparatus includes display condition setting device that sets predetermined display conditions for displaying the advertisement, condition determination device that determines whether or not the display condition applies, and advertisement display device that, when said display condition does apply, visually provides the occupant with the advertisement shown superimposed on an actual landscape being viewed by the occupant.

Claims

1. An on-vehicle information provision apparatus for visually providing a vehicle occupant with an advertisement, said apparatus comprising:

a display condition setting device that sets predetermined display conditions for displaying the advertisement;

a condition determination device that determines whether or not said display condition applies;

an advertisement display device that, when said display condition does apply, visually provides the occupant, based on an eye position and a line of sight of an occupant with the advertisement shown superimposed on an actual landscape so that the occupant can see the advertisement at a prescribed position in the actual landscape being viewed through a windshield of the vehicle by the occupant; and

a display prohibition device that prohibits the advertisement from being displayed over an actual traffic sign or other actual visual traffic information.

2. An on-vehicle information provision apparatus according to claim 1, wherein said apparatus further comprises a map information receiver that receives map information from an information center, said map information receiver receiving advertise information for displaying said advertisement together with the map information.

3. An on-vehicle information provision apparatus according to claim 1, wherein said display condition setting device sets an area as the display condition, and said condition determination device determines whether or not a vehicle location is in said area.

4. An on-vehicle information provision apparatus according to claim 1, wherein said display condition setting device sets a time slot as the display condition, and said condition determination device determines whether or not current time is in said time slot.

5. An on-vehicle information provision apparatus according to claim 1, wherein said apparatus further comprises an advertisement information receiver that receives advertise information for displaying said advertisement from an information center.

6. An on-vehicle information provision apparatus according to claim 1, wherein said apparatus further comprises a second display prohibition device that prohibits the advertisement from being displayed except when the vehicle is stopped or moving in a straight line.