Method for creating personality profiles using tagged physical objects

• US 7,136,826 B2
• Filed: 04/04/2001
• Issued: 11/14/2006
• Est. Priority Date: 04/04/2001
• Status: Expired due to Fees

• Current Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Original Assignee: Koninklijke Philips N.V.
• Inventors: Yassin, Amr F., Alsafadi, Yasser
• Primary Examiner(s): Jeanty, Romain
• Application Number:
  US09/826,249
• Publication Number:
  US 20020147629A1
• Time in Patent Office: 2,050 Days
• Field of Search: 705/10, 235/375, 235/385, 340/568.1
• US Class Current: 705/7.11
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

A method for creating a personality profile based upon an explicit association between icons/objects and attributes describing some of the values with which a person associates with themselves is disclosed. The person may own/acquire one or more icons/objects. The icon/objects in conjunction with labeling technology allow for accessing of object profiles. Using information from the object profiles, attributes for a personality profile are complied about the person. This personality profile projects an explicit, quantified image about the person, that could be used to tailor advertising, marketing, or other services.

Claims

1. A method for updating a unique profile related to a person, said method making use of at least one physical object associated with the person and having a tag containing optically encoded or electronically stored information concerning the physical object, said method comprising the steps of:

retrieving said optically encoded or electronically stored information related to the physical object from said tag;

electronically accessing an object profile in accordance with the information retrieved from the tag;

electronically accessing a unique profile associated with the person; and

modifying the unique profile in accordance with the object profile.

2. The method as claimed in claim 1, wherein said method further comprises the steps of:

receiving a key to facilitate accessing the unique profile.

3. The method as claimed in claim 2, wherein the key is credit card number, a social security number, a voice print, a vehicle identification number (VIN) or a unique random number.

4. The method as claimed in claim 1, wherein the object profile includes at least one identifier, and wherein the unique profile includes a plurality of adjustable values.

5. The method as claimed in claim 4, wherein the modifying step includes adjusting the adjustable values based upon the at least one identifier.

6. The method as claimed in claim 1, wherein the unique profile reflects the personal tastes, social values, habits, or interests of the person.

7. The method as claimed in claim 1, wherein the physical object is a miniaturized icon, a toy, a figurine, a pin-button, or an item owned by the person.

8. The method as claimed in claim 7, wherein the tag is integrated, embedded, coupled or temperately associated with the physical object.

9. The method as claimed in claim 1, wherein the object profile and the unique profile comprise XML documents.

10. The method as claimed in claim 1, wherein the object profile and the unique profile are stored in one or more databases that are accessed via a communication network.

11. The method as claimed in claim 1, wherein the tag comprises an RFID or barcode tag.

12. A memory medium including code for causing a processor reading the code to modify a unique profile related to a person using information, said processor making use of at least one physical object associated with the person and having a tag containing optically encoded or electronically stored information concerning the physical object, the code causing the processor to:

retrieve information related to the physical object from the tag;

access an object profile in accordance with the information received from the tag;

access a unique profile associated with the person; and

modify the unique profile in accordance with the object profile.

13. The memory medium as claimed in claim 12, wherein said code further causes the processor to receive a key to facilitate accessing the unique profile.

14. The memory medium as claimed in claim 13, wherein the key is credit card number, a social security number, a voice print, a vehicle identification number (VIN) or a unique random number.

15. The memory medium as claimed in claim 12, wherein the object profile includes at least one identifier, and the unique profile includes a plurality of adjustable values.

16. The memory medium as claimed in claim 15, wherein the code causes the processor to adjust the adjustable values based upon the at least one identifier.

17. The memory medium as claimed in claim 12, wherein the unique profile reflects the personal tastes, social values, habits, or interests of the person.

18. The memory medium as claimed in claim 12, wherein the physical object is a miniaturized icon, a toy, a figurine, a pin-button, or a physical item owned by the person.

19. The memory medium as claimed in claim 18, wherein the tag is integrated, embedded, coupled or temperately associated with the physical object.

20. The memory medium as claimed in claim 12, wherein the object profile and the unique profile comprise XML documents.

21. The memory medium as claimed in claim 12, wherein the object profile and the unique profile are stored in one or more databases that are accessed via a communication network.

22. The memory medium as claimed in claim 12, wherein the tag comprises an RFID or barcode tag.