Satellite positioning system enabled media exposure
DCFirst Claim
1. Computer-readable media having stored thereon data representing the exposure of media displays to respondents (“
- media display exposure data”
), said media display exposure data created by;
(a) tracking paths of travel followed by a plurality of respondents utilizing a satellite positioning system (“
SPS”
) to;
(i) independently track the movement of each of the respondents along the path of travel followed by the respondent; and
(ii) generate satellite data that represents the path of travel followed by the respondent (“
respondent satellite data”
);
(b) collecting the respondent satellite data; and
(c) analyzing said collected respondent satellite data to determine if said respondents have been exposed to media displays by matching geo data based at least in part on said respondent satellite data with media display location data.
1 Assignment
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Accused Products
Abstract
Utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure) is disclosed. The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).
115 Citations
28 Claims
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1. Computer-readable media having stored thereon data representing the exposure of media displays to respondents (“
- media display exposure data”
), said media display exposure data created by;(a) tracking paths of travel followed by a plurality of respondents utilizing a satellite positioning system (“
SPS”
) to;(i) independently track the movement of each of the respondents along the path of travel followed by the respondent; and (ii) generate satellite data that represents the path of travel followed by the respondent (“
respondent satellite data”
);(b) collecting the respondent satellite data; and (c) analyzing said collected respondent satellite data to determine if said respondents have been exposed to media displays by matching geo data based at least in part on said respondent satellite data with media display location data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
- media display exposure data”
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15. A data processing system, comprising:
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(a) a data processor; and (b) data storage coupled to the data processor, the data storage storing, in a form suitable for processing by the data processor, data representing the exposure of media displays to respondents (“
media display exposure data”
), said media display exposure data created by;(1) tracking paths of travel followed by a plurality of respondents utilizing a satellite positioning system (“
SPS”
) to;(i) independently track the movement of each of the respondents along the path of travel followed by the respondent; and (ii) generate satellite data that represents the path of travel followed by the respondent (“
respondent satellite data”
);(2) collecting the respondent satellite data; and (3) analyzing said collected respondent satellite data to determine if said respondents have been exposed to media displays by matching geo data based at least in part on said respondent satellite data with media display location data. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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Specification