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Satellite positioning system enabled media exposure

DC
  • US 7,215,280 B1
  • Filed: 07/18/2006
  • Issued: 05/08/2007
  • Est. Priority Date: 12/31/2001
  • Status: Expired due to Term
First Claim
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1. Computer-readable media having stored thereon data representing the exposure of media displays to respondents (“

  • media display exposure data”

    ), said media display exposure data created by;

    (a) tracking paths of travel followed by a plurality of respondents utilizing a satellite positioning system (“

    SPS”

    ) to;

    (i) independently track the movement of each of the respondents along the path of travel followed by the respondent; and

    (ii) generate satellite data that represents the path of travel followed by the respondent (“

    respondent satellite data”

    );

    (b) collecting the respondent satellite data; and

    (c) analyzing said collected respondent satellite data to determine if said respondents have been exposed to media displays by matching geo data based at least in part on said respondent satellite data with media display location data.

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