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Internet advertising system and method

DC CAFC
  • US 7,240,025 B2
  • Filed: 09/30/2004
  • Issued: 07/03/2007
  • Est. Priority Date: 01/10/2000
  • Status: Expired due to Fees
First Claim
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1. A computer system for creating and publishing customized electronic advertisements, for a seller, to internet media venues owned or controlled by other than the seller, comprising:

  • a first interface to the computer system through which each of the internet media venues is prompted to input presentation rules for the internet media venue for displaying electronic advertisements on the internet media venue;

    a first database storing the presentation rules input by the internet media venues through the first interface;

    a second interface to the computer system through which a seller is prompted to input information to select one or more of the internet media venues and prompted to input information to create an electronic advertisement for publication to the selected internet media venues;

    a second database storing the information input by the seller through the second interface; and

    a computer controller of the computer system processing and publishing the electronic advertisement to one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue, whereby the electronic advertisement is displayed on each of the one or more of the selected internet media venues in compliance with the presentation rules of the internet media venue.

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