×

Method and apparatus for customization of information content provided to a requestor over a network using anonymous demographic data stored on a demographic server

  • US 7,243,129 B1
  • Filed: 09/30/2000
  • Issued: 07/10/2007
  • Est. Priority Date: 02/11/1997
  • Status: Expired due to Term
First Claim
Patent Images

1. A system for delivering customized web pages to users, said system comprising:

  • a computer associated with a user;

    a demographic server that stores demographic information; and

    at least one content server that stores content for at least one web page;

    wherein said content server receives a request for a web page from the computer, wherein the request for a web page includes a request for the demographic information, wherein said demographic information comprises anonymous demographic data, wherein the anonymous demographic data is selected from a group consisting of gender, marital status, age, salary, number of children, job type, residence location, political affiliation, hobbies, preferred greeting name, interests, and user preferences, wherein the content server customizes the content of the requested web page based on the anonymous demographic data, and wherein said content server delivers the customized web page to the computer associated with the user.

View all claims
  • 3 Assignments
Timeline View
Assignment View
    ×
    ×