Systems and methods for generating highly responsive prospect lists

• US 7,246,077 B1
• Filed: 10/26/2000
• Issued: 07/17/2007
• Est. Priority Date: 09/13/1999
• Status: Expired due to Term

• Current Assignee: NextMark, Inc.
• Original Assignee: NextMark, Inc.
• Inventors: Pych, Joseph T.
• Primary Examiner(s): ALLEN, AKIBA KANELLE
• Application Number:
  US09/697,233
• Time in Patent Office: 2,455 Days
• Field of Search: 705/10, 705/1, 705/7
• US Class Current: 705/7.31
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

The present invention provides systems and methods for generating a highly targeted list of prospective customers for a list purchaser at least partially based on successful prospect lists previously used by the list purchaser, based on prospect lists used by related list purchasers, such as list purchasers in the same or similar industry as the list purchaser, based on previous customers of the list purchaser or based on any combination of this data. The systems and methods of the present invention are particularly suited to network-based prospect list services that provide prospect lists from a database to prospect list purchasers, such as direct marketers, over a computer network, such as the Internet. A system for implementing a computerized prospect list service includes a server computer hosting a prospect list service accessible via client computers to a plurality of list purchasers and a database of prospect lists. The prospect list service includes a user interface having controls for a list purchaser to access information concerning prospect lists stored in the database. The prospect list service is preferably available via a computer network to assist a first list purchaser in generating and accessing a list of prospective customers based on previously successful lists of prospective customers generated for the first list purchaser.

Claims

1. A method for generating a targeted list of prospective customers for a first list purchaser, the method comprising:

providing in a computer-readable medium a database of prospect lists of prospective purchasers, the database associating with each of a plurality of the prospect lists (i) at least one list purchaser who used the prospect list and (ii) for each list purchaser who used that prospect list, data that indicate whether feedback from the list purchaser reported a successful use of that prospect list; and

using a computer system to;

identify, in the database of prospect lists, at least one said prospect list that the database associates with the first list purchaser and with data that indicate that the first list purchaser reported a successful use of that prospect list, thereby forming a first list group of which each member is a prospect list thus identified;

identify, in the database of prospect lists, at least one other list purchaser indicated by the data to have reported a successful use of a list in the first list group;

for each such other list purchaser, identify, in the database of prospect lists, at least one prospect list of which a successful use is indicated by the data to have been reported by that other list purchaser;

thereby forming a second list group of which each member is a prospect list thus identified and

provide the first list purchaser access to a targeted list of prospective customers drawn from among said second list group consisting of at least one prospect list thus identified.

2. The method of claim 1, further comprising using the computer system to:

rank the prospect lists identified in the database and associated with the at least one other list purchaser based on predetermined factors.

3. The method of claim 1, further comprising using a computer system to:

remove duplicate prospective customers from the targeted list of prospective customers.

4. The method of claim 1, wherein the database of prospective customers is a computer database available over a computer network via client computers to a plurality of list purchasers.

5. The method of claim 1, wherein using the computer system to provide access to the first list purchaser includes using the computer system to:

distribute the targeted list of prospective customers to the first list purchaser.

6. The method of claim 1, wherein providing access to the first list purchaser includes

distributing the targeted list of prospective customers to a third party associated with the first list purchaser.

7. The method of claim 6, wherein the third party contacts prospective customers on behalf of the first list purchaser.

8. The method of claim 6, wherein the third party stores the targeted list of prospective customers on a storage medium and delivers the storage medium to the first list purchaser.

9. A computer-readable storage medium encoded with processing instructions for directing a computer to:

communicate with a database of prospect lists of prospective purchasers, the database associating with each of a plurality of the prospect lists (i) at least one list purchaser who used the prospect list and (ii) for each list purchaser who used that prospect list, data that indicate whether feedback from the list purchaser reported a successful use of that prospect list; and

identify, in the database of prospect lists, at least one said prospect list that the database associates with the first list purchaser and with data that indicate that the first list purchaser reported a successful use of that prospect list, thereby forming a first list group of which each member is a prospect list thus identified;

identify, in the database of prospect lists, at least one other list purchaser indicated by the data to have reported a successful use of a list in the first list group;

for each such other list purchaser, identify, in the database of prospect lists, at least one prospect list of which a successful use is indicated by the data to have been reported by that other list purchaser;

thereby forming a second list group of which each member is a prospect list thus identified and

provide the first list purchaser access to a targeted list of prospective customers drawn from among said second list group consisting of at least one prospect list thus identified.

10. The computer-readable storage medium of claim 9, further comprising processing instructions for directing the computer to

rank the prospect lists identified in the database and associated with the at least one other list purchaser based on predetermined factors.

11. The computer-readable storage medium of claim 9, further comprising processing instructions for directing the computer to

remove duplicate prospective customers from the targeted list of prospective customers.

12. The computer-readable storage medium of claim 9, wherein the database is a computer database of prospective customers available over a computer network via client computers to a plurality of list purchasers.

13. The computer-readable storage medium of claim 12, wherein the database of prospective customers is coupled to the computer over a computer network.

14. A system for implementing a computerized prospect list of prospective purchasers, the system comprising:

a database of prospect lists of prospective purchasers, the database associating with each of a plurality of the prospect lists (i) at least one list purchaser who used the prospect list and (ii) for each list purchaser who used that prospect list, data that indicate whether feedback from the list purchaser reported a successful use of that prospect list; and

a server computer configured to provide the prospect list to a plurality of list purchasers via client computers by;

identifying, in the database of prospect lists, at least one said prospect list that the database associates with the first list purchaser and with data that indicate that the first list purchaser reported a successful use of that prospect list, thereby forming a first list group of which each member is a prospect list thus identified;

identifying, in the database of prospect lists, at least one other list purchaser indicated by the data to have reported a successful use of a list in the first list group;

for each such other list purchaser, identifying, in the database of prospect lists, at least one prospect list of which a successful use is indicated by the data to have been reported by that other list purchaser;

thereby forming a second list group of which each member is a prospect list thus identified and

providing the first list purchaser access to a targeted list of prospective customers drawn from among said second list group consisting of at least one prospect list thus identified.

15. The system of claim 14, wherein the server computer identifies at least one said other list purchaser based on additional predetermined criteria relating that other list purchaser to the first list purchaser.

16. The system of claim 15, wherein the predetermined criteria concerns a business of the first list purchaser and the at least one other list purchaser.

17. A method for generating a targeted list of prospective customers for a first list purchaser, the method comprising:

using a computer system to;

identify, in a computer database of prospect lists, a successful list of prospective customers that the computer database associates with the first list purchaser and with data that indicate that the first list purchaser reported a successful use of that prospect list;

identify, in the computer database, at least one other prospect list that includes at least one of the prospective customers included in the successful list of prospective customers for the first list purchaser; and

provide to the first list purchaser access to a targeted list of prospective customers, the targeted list including at least one of the prospective customers from the at least one other prospect list.

18. The method of claim 17, wherein each of the prospective customers stored in the computer database is assigned a unique known party ID and wherein using the computer system to identify the at least one other prospect list includes using the computer system to:

identify, in the database, prospective customers that have the same known party ID as the known party ID assigned to at least one of the prospective customers from the successful list of prospective customers for the first list purchaser.

19. The method of claim 17, wherein using the computer system to identify the at least one other prospect list includes using the computer system to:

identify, in the database, prospective customers having at least one attribute similar to at least one attribute of at least one of the prospective customers from the successful list of prospective customers for the first list purchaser.

20. The method of claim 17, further comprising using the computer system to:

rank the at least one other prospect list identified in the computer database based on predetermined factors.

21. The method of claim 17, further comprising using the computer system to:

remove duplicate prospective customers from the targeted list of prospective customers.

22. The method of claim 17, wherein using the computer system to provide access to the first list purchaser includes using the computer system to:

distribute the targeted list of prospective customers to the first list purchaser.

23. The method of claim 17, wherein using the computer system to provide access to the first list purchaser includes using the computer system to:

distribute the targeted list of prospective customers to a third party associated with the first list purchaser.

24. The method of claim 23, wherein the third party contacts prospective customers on behalf of the first list purchaser.

25. The method of claim 23, wherein the third party stores the targeted list of prospective customers on a storage medium and delivers the storage medium to the first list purchaser.

26. The method of claim 17, further comprising using the computer system to:

solicit feedback from the first list purchaser to evaluate success of the targeted list provided to the first list purchaser.

27. The method of claim 26, further comprising using the computer system to:

store the feedback from the first list purchaser in the computer database.

28. A computer-readable storage medium encoded with processing instructions for directing a computer to:

identify, in a computer database of prospect lists, a successful list of prospective customers that the computer database associates with the first list purchaser and with data that indicate that the first list purchaser reported a successful use of that prospect list;

identify, in the computer database, at least one other prospect list that includes at least one of the prospective customers included in the successful list of prospective customers for the first list purchaser; and

provide to the first list purchaser access to a targeted list of prospective customers, the targeted list including at least one of the prospective customers from the at least one other prospect list.

29. The computer-readable storage medium of claim 28, wherein each of the prospective customers stored in the computer database is assigned a unique known party ID and further comprising processing instructions for directing the computer to

identify, in the database, prospective customers that have the same known party ID as the known party ID assigned to at least one of the prospective customers from the successful list of prospective customers for the first list purchaser.

30. The computer-readable storage medium of claim 28, wherein the processing instructions for directing the computer to identify the at least one other prospect list includes processing instructions for directing the computer to

identify, in the database, prospective customers having at least one attribute similar to at least one attribute of at least one of the prospective customers from the successful list of prospective customers for the first list purchaser.

31. The computer-readable storage medium of claim 28, further comprising processing instructions for directing the computer to

rank the at least one other prospect list identified in the computer database based on predetermined factors.

32. The computer-readable storage medium of claim 28, further comprising processing instructions for directing the computer to

removing duplicate prospective customers from the targeted list of prospective customers.

33. The computer-readable storage medium of claim 28, further comprising processing instructions for directing the computer to

solicit feedback from the first list purchaser to evaluate success of the targeted list provided to the first list purchaser.

34. The computer-readable storage medium of claim 33, further comprising processing instructions for directing the computer to

store the feedback from the first list purchaser in the computer database.

35. The computer-readable storage medium of claim 34, wherein identifying a successful list of prospective customers for the first list purchaser is based on the feedback from the first list purchaser stored in the computer database.

36. A computer system for generating a targeted list of prospective customers for a first list purchaser, the computer system comprising:

means for storing a database of prospective lists of prospective purchasers, the database associating with each of a plurality of the prospect lists (i) at least one list purchaser who used the prospect list and (ii) for each list purchaser who used that prospect list, data that indicate whether feedback from the list purchaser reported a successful use of that prospect list;

a network interface for connective the computer system to a computer network, the computer system being accessible over the computer network via client computers to a plurality of list purchasers;

means for providing a user interface comprising controls whereby a list purchaser can access information concerning prospect lists stored in the database; and

means for generating the targeted list for the first list purchaser, the means being configured to;

identify, in the database of prospect lists, at least one said prospect list that the database associates with the first list purchaser and with data that indicate that the first list purchaser reported a successful use of that prospect list, thereby forming a first list group of which each member is a prospect list thus identified;

identify, in the database of prospect lists, at least one other list purchaser indicated by the data to have reported a successful use of a list in the first list group;

for each such other list purchaser, identify, in the database of prospect lists, at least one prospect list of which a successful use is indicated by the data to have been reported by that other list purchaser;

thereby forming a second list group of which each member is a prospect list thus identified and

provide the first list purchaser access to a targeted list of prospective customers drawn from among said second list group consisting of at least one prospect list thus identified.

37. The computer system of claim 36, wherein the means for generating the targeted list is configured to identify at least one of the at least one other list purchaser based on additional predetermined criteria relating the at least one of the at least one other list purchaser to the first list purchaser.

38. The computer system of claim 36, wherein the predetermined criteria concerns a business of the first list purchaser and the at least one of the at least one other list purchaser.