Customer activated multi-value (CAM) card
First Claim
1. A system for rewarding the loyalty of a cardholder on a dual account transaction card having a magnetic stripe for storing information of a credit account and a non-credit stored value account, comprising:
- a multi-value card comprising a dual account transaction card for facilitating credit transactions associated with a credit account and further facilitating non-credit transactions associated with a non-credit stored value account,wherein the multi-value card comprises a dual account financial transaction card having a machine-readable storage that provides data to facilitate the credit transactions and the non-credit stored value transactions, wherein further the machine-readable storage consists of a magnetic stripe;
wherein the dual account multi-value card is configured to be swiped at one or more point of sale devices to initiate both of credit transactions and stored value transactions using the same dual account transaction card, wherein the cardholder can initiate either a purchase transaction using the credit account or a purchase transaction using the stored value account whereby the cardholder selects between the credit account and the stored value account for the purchase transaction;
a computer-implemented loyalty program for calculating a loyalty value based on the credit transactions of the multi-value card, the loyalty value being used to load the non-credit stored value account of the multi-value card; and
one or more activation units configured to activate the credit account and the non-credit stored value account;
wherein the cardholder application for the dual account transaction card is processed as part of an integrated application process whereby the credit card account and the non-credit stored value account are established in response to a single cardholder application and wherein the credit account and the non-credit stored value account are linked through the loyalty program as of the time the dual account transaction card is issued or activated; and
wherein prior to the activation of either the credit account or the non-credit stored value account, the multi-value card contains or is associated with information related to the credit account and the non-credit account.
4 Assignments
0 Petitions
Accused Products
Abstract
The Customer Activated Multi-Value (CAM) card provides a customer with a primary use as a transaction card which can be further activated to have a secondary use as a credit card. The CAM card can be activated as a transaction card or as a transaction card with a credit card feature. Activation of the CAM card as a transaction card allows the customer to purchase goods and services from one specific vendor and to establish a relationship with that vendor for the goods or services rendered (for example, telephone calling card or gasoline product purchasing card) while enjoying reward benefits based on those purchases. Activation of the credit feature of the card allows the customer to interact with any merchant that accepts traditional credit cards such as VISA®, MASTERCARD®, AMERICAN EXPRESS®, or DISCOVER®. The combination of features allows a customer to purchase various goods and services from several different merchants. If the customer chooses to activate the CAM card as both a transaction card and a credit card, the customer is given the benefit of using the card in both manners described above.
674 Citations
15 Claims
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1. A system for rewarding the loyalty of a cardholder on a dual account transaction card having a magnetic stripe for storing information of a credit account and a non-credit stored value account, comprising:
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a multi-value card comprising a dual account transaction card for facilitating credit transactions associated with a credit account and further facilitating non-credit transactions associated with a non-credit stored value account, wherein the multi-value card comprises a dual account financial transaction card having a machine-readable storage that provides data to facilitate the credit transactions and the non-credit stored value transactions, wherein further the machine-readable storage consists of a magnetic stripe; wherein the dual account multi-value card is configured to be swiped at one or more point of sale devices to initiate both of credit transactions and stored value transactions using the same dual account transaction card, wherein the cardholder can initiate either a purchase transaction using the credit account or a purchase transaction using the stored value account whereby the cardholder selects between the credit account and the stored value account for the purchase transaction; a computer-implemented loyalty program for calculating a loyalty value based on the credit transactions of the multi-value card, the loyalty value being used to load the non-credit stored value account of the multi-value card; and one or more activation units configured to activate the credit account and the non-credit stored value account; wherein the cardholder application for the dual account transaction card is processed as part of an integrated application process whereby the credit card account and the non-credit stored value account are established in response to a single cardholder application and wherein the credit account and the non-credit stored value account are linked through the loyalty program as of the time the dual account transaction card is issued or activated; and wherein prior to the activation of either the credit account or the non-credit stored value account, the multi-value card contains or is associated with information related to the credit account and the non-credit account. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for rewarding a cardholder of a multi-value card comprising a dual account transaction card having a magnetic stripe for storing information of a credit account and a non-credit stored value account, comprising:
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offering to the holder of the multi-value dual account transaction card an activation of a credit feature of the multi-value card; offering to the holder of the multi-value dual account transaction card an activation of a non-credit stored value feature of the multi-value card; wherein the dual account multi-value card is configured to be swiped at one or more point of sale devices to initiate both of credit transactions and stored value transactions using the same dual account transaction card, wherein the cardholder can initiate either a purchase transaction using the credit account or a purchase transaction using the stored value account whereby the cardholder selects between the credit account and the stored value account for the purchase transaction; calculating a loyalty value from credit transactions of the multi-value dual account transaction card by retrieving data from the machine-readable storage consisting of a magnetic stripe, wherein the machine-readable storage provides data to facilitate credit transactions using the credit feature and non-credit stored value transactions using the non-credit stored value feature of the dual account transaction card; calculating the loyalty value from non-credit stored value transactions of the multi-value card; and loading a non-credit stored value account of the multi-value card by the calculated loyalty value, wherein prior to the activation of either the credit feature or the non-credit feature, the multi-value card contains or is associated with information related to the credit feature and the non-credit feature; and wherein a cardholder application for the dual account transaction card is processed as part of an integrated application process whereby the credit card account and the non-credit stored value account are established in response to a single cardholder application and wherein the credit account and the non-credit stored value account are linked through the loyalty program as of the time the dual account transaction card is issued or activated. - View Dependent Claims (8, 9, 10, 11)
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12. A computer-readable medium having instructions stored thereon for performing a method for rewarding a cardholder of a multi-value card comprising a dual account transaction card having a magnetic stripe for storing information of a credit account and a non-credit stored value account,
the multi-value dual account transaction card having a machine-readable storage, wherein the machine-readable storage consists of a magnetic stripe, wherein the magnetic stripe comprises data relating to one or more credit accounts and one or more non-credit accounts including at least one stored value account, the instructions executable to perform the operations of: -
offering to the holder of the multi-value dual account transaction card an activation of at least one credit account of the multi-value card; offering to the holder of the multi-value dual account transaction card an activation of the non-credit stored value account of the multi-value card; calculating a loyalty value from credit transactions of the multi-value card, wherein the multi-value card provides data relating to a credit account or a non-credit account to facilitate a credit transaction or a non-credit transaction; calculating the loyalty value from non-credit stored value transactions of the multi-value card; and loading a non-credit stored value account of the multi-value card by the calculated loyalty value; and wherein prior to the activation of any credit account or any non-credit account, the multi-value card contains or is associated with information related to the credit accounts and the non-credit accounts; wherein the dual account multi-value card is configured to be swiped at one or more point of sale devices to initiate both of credit transactions and stored value transactions using the same dual account transaction card, wherein the cardholder can initiate either a purchase transaction using the credit account or a purchase transaction using the stored value account whereby the cardholder selects between the credit account and the stored value account for the purchase transaction; and wherein a cardholder application for the dual account transaction card is processed as part of an integrated application process whereby the credit card account and the non-credit stored value account are established in response to a single cardholder application and wherein the credit account and the non-credit stored value account are linked through the loyalty program as of the time the dual account transaction card is issued or activated. - View Dependent Claims (13, 14, 15)
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Specification