Method for promoting selling of seller items on an online auction site

  • US 7,296,033 B1
  • Filed: 12/01/2000
  • Issued: 11/13/2007
  • Est. Priority Date: 07/20/2000
  • Status: Expired due to Fees
First Claim
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1. A method of presenting to a user on an auction site one or more action items related to a linking auction item, comprising:

  • encoding search information for one or more related auction items available by a seller;

    embedding the encoded search information into a pointer to a facilitating server, the linking auction item and the one or more related auction items being available by the same seller, wherein an auction item is an item available on an auction site;

    embedding said pointer in an item description of the linking auction item;

    upon selection of the linking auction item at the auction site by a user, receiving the encoded search information embedded in the pointer to the facilitating server;

    automatically decoding the encoded search information embedded in said pointer into a keyword; and

    invoking a search engine of the auction site with the keyword as a search parameter to find and present to the user item documents for the one or more related auction items.

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