System and method for providing targeted programming outside of the home

  • US 7,305,691 B2
  • Filed: 05/07/2001
  • Issued: 12/04/2007
  • Est. Priority Date: 05/07/2001
  • Status: Expired due to Fees
First Claim
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1. A method for providing targeted programming to a user outside of the user'"'"'s home, the method comprising:

  • receiving a user identification associated with a user, the user identification comprising an identifier corresponding to an account number used in a transaction;

    receiving reception site information to identify a user action and a site at which the user action is taking place;

    capturing additional user information from the identified user action and the reception site information;

    updating a user profile to include the captured additional user information;

    receiving the updated user profile based upon the user identification and the additional user information, the user profile including information characteristic of the user;

    processing the updated user profile to provide user determinations regarding user actions;

    selecting a targeted program based on the reception site information and the updated user profile and the user determinations, andproviding the targeted program for presentation to a user outside of the user'"'"'s home.

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