Internet-based customer referral system

• US 7,337,133 B1
• Filed: 08/04/1999
• Issued: 02/26/2008
• Est. Priority Date: 06/27/1997
• Status: Expired due to Fees

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon.com, Inc.
• Inventors: Bezos, Jeffrey P., Schonhoff, Thomas K., Kaphan, Sheldon J., Ratajak, Ellen L.
• Primary Examiner(s): Kazimi; Hani M.
• Application Number:
  US09/366,931
• Time in Patent Office: 3,128 Days
• Field of Search: 705/26, 705/27, 705/10, 705/14
• US Class Current: 705/27.1
• CPC Class Codes: G06Q 20/0855 involving a third party
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing
• CPC Class Codes: Y10S 707/99948 Application of database or data structure, e.g. distributed, multimedia, or image

Abstract

An Internet-based customer referral system enables individuals and other business entities (“associates”) to refer customers to a merchant'"'"'s web site in return for compensation, such as commissions on resulting sales. Entities initially register with the merchant web site as associates, and are provided with instructions for creating links to the merchant web site. An associate may, for example, set up an associate web site (or other information dissemination system) with reviews, recommendations, and/or editorials of specific products in the merchant'"'"'s online catalog, together with links to associated pages in the catalog. When a user follows such a link and then makes a purchase (as tracked by the merchant web site), the system preferably awards a commission to the associate. The system also preferably generates feedback reports that provide each associate with data regarding the effectiveness of each link provided by that associate.

Claims

1. In a system in which a business entity provides at least one link to a merchant'"'"'s web site, a computer-implemented method for providing feedback to the business entity on an effectiveness of the at least one link, comprising:

tracking user referral events resulting from user selection of the at least one link, said link pointing to a page that corresponds to a purchasable item within an electronic catalog of the merchant'"'"'s web site, wherein the at least one link is provided within a second electronic catalog that is disseminated by the business entity, said second electronic catalog describing, and providing respective links to the merchant'"'"'s web site for purchasing, each of multiple items;

for each user referral event, tracking a referred user'"'"'s activity to determine whether the user completes a purchase transaction with the merchant; and

generating and providing to the business entity an electronic report which indicates at least (a) a number of the user referral events which occurred over a selected period of time, and (b) a quantity of resulting purchase transactions, such that the business entity can evaluate the effectiveness of the link based on both a frequency with which the link is selected and a frequency with which users who select the link make purchases, whereby the electronic report enables the business entity to refine content of the second electronic catalog over time to improve performance;

wherein the method is performed by a computer system under the control of software.

2. The method as in claim 1, wherein the electronic report indicates user referral events and resulting transactions separately for each of multiple links from a web site of said business entity to the merchant'"'"'s web site.

3. The method as in claim 2, wherein the merchant compensates the business entity for referral events that result in transactions, and the electronic report indicates an amount of compensation earned by the business entity separately for each of the multiple links.

4. The method as in claim 2, wherein each of the multiple links corresponds to a different respective item sold by the merchant, and the electronic report includes identifiers of the items.

5. The method as in claim 1, further comprising providing, within the electronic report, demographic data about at least some of the users that accessed the merchant'"'"'s web site using the at least one link.

6. The method as in claim 1, further comprising providing an online menu which enables the business entity to customize the report.

7. The method as in claim 1, wherein generating and providing to the business entity the electronic report comprises transmitting the electronic report by electronic mail.

8. The method as in claim 5, wherein the demographic data includes anonymous data regarding geographic regions of users that accessed the merchant'"'"'s web site using the at least one link, as determined based on shipping addresses of the users.

9. The method as in claim 1, wherein the second electronic catalog comprises one or more web pages of a web site operated by the business entity.

10. The method as in claim 1, wherein the second electronic catalog is disseminated by the business entity to customers by email.

11. In a system in which a business entity provides multiple item-specific links to a merchant'"'"'s electronic catalog, a computer-implemented method for providing feedback to the business entity on an effectiveness of the item-specific links, comprising:

tracking user referral events resulting from each of the multiple item-specific links, wherein each of the multiple item-specific links is provided within a second electronic catalog that is disseminated by the business entity, said second electronic catalog describing a selected subset of the items in the merchant'"'"'s electronic catalog;

tracking activity of referred users to identify user referral events that result in purchases; and

generating and providing to the business entity an electronic report which separately indicates for each of the multiple links at least (a) a number of the user referral events that occurred over a period of time, and (b) a quantity of purchases resulting from such user referral events, said electronic report capable of being used by the business entity to refine the second electronic catalog over time to improve an effectives thereof;

wherein at least some steps of the method are performed by a computer system.

12. The method as in claim 11, wherein the merchant compensates the business entity for referral events that result in purchases, and the report indicates an amount of compensation earned by the business entity separately for each of the multiple links.

13. The method as in claim 11, wherein each item-specific link corresponds to a different respective item that is available for purchase from the merchant'"'"'s electronic catalog, the electronic report includes identifiers of items to which the item-specific links correspond.

14. The method as in claim 11, further comprising providing, within the electronic report, demographic data about at least some of the users that accessed the merchant'"'"'s catalog using the item-specific links.

15. The method as in claim 11, wherein generating and providing to the business entity the electronic report comprises transmitting the electronic report by electronic mail.

16. The method as in claim 14, wherein the demographic data includes anonymous data regarding geographic regions of users that accessed the merchant'"'"'s electronic catalog using the item-specific links.

17. The method as in claim 11, wherein the business entity disseminates the second electronic catalog by electronic mail.

18. The method as in claim 11, wherein the second electronic catalog consists of one or more web pages of a web site of the business entity.

19. The method as in claim 11, wherein each of the multiple item-specific links points to a respective item detail page of the merchant'"'"'s electronic catalog, and corresponds to a respective item that may be purchased from the merchant'"'"'s electronic catalog.

20. The method as in claim 11, wherein the method is performed by a computer system under the control of software.

21. A computer system, comprising:

a first web site that hosts an electronic catalog of items, and provides functionality for users to purchase the items, said first web site comprising a server;

a tracking system that tracks user referral events resulting from each of a plurality of item-specific links from a second web site to the first web site, and tracks associated user activity to determine whether each such user referral event results in a purchase from the first web site, wherein the second web site describes, and provides respective item-specific links to the first web site for purchasing, each of multiple items; and

a report generation system that uses activity data generated by the tracking system over a period of time to generate an activity report for a provider of the second web site, said activity report separately indicating, for each of the plurality of item-specific links, at least (a) a number of user referral events that resulted from the respective item-specific link, and (b) a number of purchases attributable to the respective item-specific link, said activity report capable of being used by the provider of the second web site to modify, and improve performance of, the second web site.

22. The computer system of claim 21, wherein each of the plurality of item-specific links corresponds to a different respective item in the electronic catalog, and is encoded with a first identifier of the respective item and a second identifier of the second web site, and wherein the tracking system uses the first and second identifiers to generate the activity data.

23. The computer system of claim 21, wherein the first web site includes a database that contains shipping addresses of users, and the report generation system uses the shipping addresses to generate, and include within the activity report, anonymous information about geographic locations of users that followed said item-specific links to the first web site.

24. The computer system of claim 21, further comprising a component that transmits the activity report electronically to the provider of the second web site.

25. The computer system of claim 21, in combination with said second web site.