System and method for automatically organizing and classifying businesses on the World-Wide Web

• US 7,349,892 B1
• Filed: 11/13/2003
• Issued: 03/25/2008
• Est. Priority Date: 05/10/1996
• Status: Expired due to Fees

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: AOL LLC (Apollo Global Management, Inc.)
• Inventors: Virdy, Ajaipal Singh
• Primary Examiner(s): WOO, ISAAC M
• Application Number:
  US10/705,822
• Time in Patent Office: 1,594 Days
• Field of Search: 707 1- 10, 707100-1041, 707200-206
• US Class Current: 1/1
• CPC Class Codes: G06F 16/2228 Indexing structures
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/31 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/313 Selection or weighting of terms for indexing
• CPC Class Codes: G06F 16/35 Clustering; Classification
• CPC Class Codes: G06F 16/355 Class or cluster creation or modification
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99942 Manipulating data structure, e.g. compression, compaction, compilation
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99944 Object-oriented database structure
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

A method and search engine for classifying a source publishing a document on a portion of a network, includes steps of electronically receiving a document, based on the document, determining a source which published the document, and assigning a code to the document based on whether data associated with the document published by the source matches with data contained in a database. An intelligent geographic- and business topic-specific resource discovery system facilitates local commerce on the World-Wide Web and also reduces search time by accurately isolating information for end-users. Distinguishing and classifying business pages on the Web by business categories using Standard Industrial Classification (SIC) codes is achieved through an automatic iterative process.

Claims

1. A method for performing a search of network accessible content, the method comprising:

traversing a network of web documents to identify business names and geographic data associated with the web documents;

identifying a business name and geographic data associated with a particular web page;

determining web page identifying data for the particular web page;

extracting the identified business name and geographic data associated with the particular web page;

based on the extracted business name and geographic data, accessing a business directory to determine a business category code that is associated with the extracted business name and geographic data;

storing the web page identifying data and the business category code in association with one another and within an entry in an electronic data store, thereby enabling identification of the web page identifying data when performing subsequent searches based on user queries associated with the business category code;

receiving a query from a user, the query being related to a business category and associated with at least one business category code;

searching the stored business category codes based on the received query;

identifying, within the electronic data store, one or more entries that include a business category code that is associated with the business category of the query; and

returning a result to the user, the result including web page identifying data included in the identified one or more entries.

2. The method as in claim 1 wherein the geographic data includes a zip code.

3. The method as in claim 1 wherein the geographic data includes local area exchange information.

4. The method as in claim 3 wherein the local area exchange information includes an area code.

5. The method as in claim 1 wherein the geographic data includes a city and a state.

6. The method as in claim 1 wherein the web page identifying data includes a uniform resource locator for the particular web page.

7. The method as in claim 1 further comprising:

storing the geographic data in the entry within the electronic data store in which the business category code and the web page identifying data are stored.

8. The method as in claim 1 wherein the business category code is configured to support a search.

9. The method of claim 1 further comprising:

analyzing the received user query to determine a business category code associated with the received user query, wherein

identifying, within the electronic data store, one or more entries that include a business category code that is associated with the business category of the query includes identifying, within the electronic data store, one or more entries that include the determined business category code associated with the received user query.

10. The method of claim 9 wherein:

analyzing the received user query to determine the business category code associated with the received user query includes analyzing the received user query to determine that the received user query is associated with the stored business category code that is associated with the extracted business name and geographic data;

identifying, within the electronic data store, one or more entries that include a business category code that is associated with the business category of the query includes identifying the entry in the electronic data store storing the web page identifying data and the business category code that is associated with the extracted business name and geographic data in association with one another; and

returning a result to the user includes returning a result that includes the web page identifying data stored in the entry in the electronic data store in association with the business category code that is associated with the extracted business name and geographic data.

11. The method of claim 1 wherein extracting the identified business name and geographic data associated with the particular web page includes programmatically extracting the identified business name and geographic data from data stored by an electronic device used in serving the web page over the network.

12. A computer program stored on a computer readable medium for performing a search of network accessible content, the computer program comprising instructions that, when executed by a computer, cause the computer to:

traverse a network of web documents to identify business names and geographic data associated with the web documents;

identify a business name and geographic data associated with a particular web page;

determine web page identifying data for the particular web page;

extract the identified business name and geographic data associated with the particular web page;

based on the extracted business name and geographic data, access a business directory to determine a business category code that is associated with the extracted business name and geographic data;

store the web page identifying data and business category code in association with one another and within an entry in an electronic data store, thereby enabling identification of the web page identifying data when performing subsequent searches based on user queries associated with the business category code;

receive a query from a user, the query being related to a business category and associated with at least one business category code;

search the stored business category codes based on the received query;

identify, within the electronic data store, one or more entries that include a business category code that is associated with the business category of the query; and

return a result to the user, the result including web page identifying data included in the identified one or more entries.

13. The computer program of claim 12 wherein the geographic data includes a zip code.

14. The computer program of claim 12 wherein the geographic data includes local area exchange information.

15. The computer program of claim 14 wherein the local area exchange information includes an area code.

16. The computer program of claim 12 wherein the geographic data includes a city and a state.

17. The computer program of claim 12 wherein the web page identifying data includes a uniform resource locator for the particular web page.

18. The computer program of claim 12 further comprising instructions that cause the computer to:

store the geographic data in the entry within the electronic data store in which the business category code and the web page identifying data are stored.

19. The computer program of claim 12 wherein the business category code is configured to support a search.

20. A computer system for performing a search of network accessible content, the system comprising:

means for traversing a network of web documents to identify business names and geographic data associated with the web documents;

means for identifying a business name and geographic data associated with a particular web page;

means for determining web page identifying data for the particular web page;

means for extracting the identified business name and geographic data associated with the particular web page;

means for based on the extracted business name and geographic data, accessing a business directory to determine a business category code that is associated with the extracted business name and geographic data;

means for storing the web page identifying data and the business category code in association with one another and within an entry in an electronic data store, thereby enabling identification of the web page identifying data when performing subsequent searches based on user queries associated with the business category code;

means for receiving a query from a user, the query being related to a business category and associated with at least one business category code;

means for searching the stored business category codes based on the received query;

means for identifying, within the electronic data store, one or more entries that include a business category code that is associated with the business category of the query; and

means for returning a result to the user, the result including web page identifying data included in the identified one or more entries.

21. The computer system of claim 20 wherein the system is a computer system.

22. The computer system of claim 20 wherein the system is a resource discovery system.

23. The computer system of claim 20 further comprising a processor.