Post-session internet advertising system

• US 7,353,229 B2
• Filed: 05/24/2001
• Issued: 04/01/2008
• Est. Priority Date: 05/26/2000
• Status: Expired due to Fees

• Current Assignee: ExitExchange Corporation
• Original Assignee: ExitExchange Corporation
• Inventors: Vilcauskas, Andrew J. Jr., Middleton, Matthew G., Bloodgood, Robert D. III
• Primary Examiner(s): Wassum; Luke S
• Application Number:
  US09/866,425
• Publication Number:
  US 20020019834A1
• Time in Patent Office: 2,504 Days
• Field of Search: 705/14, 707 1- 5, 707/10, 715/764, 715/767, 715/778, 715790-797, 715/808
• US Class Current: 719/318
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

The present invention is directed to a post-session advertising system that may be used in media such as computers, personal digital assistants, telephones, televisions, radios, and similar devices. In one preferred embodiment, a first display is viewed in a first platform in the foreground of a media by a viewer. A viewer initiates a load triggering event and in response, a post-session platform is opened to display a post-session display in the background of the media. Significantly, in the preferred embodiment, the post-session platform stays in said background until a view triggering event occurs. The type of platform and display used will depend significantly on the media. In one preferred embodiment of the present invention an optional focus timer is activated by the view triggering event to allow an accurate assessment of the actual time a viewer focuses on the display in the post-session platform. In another alternate preferred embodiment of the present invention, the number of post-session platforms is limited to, for example, one platform.

Claims

1. A system for Internet advertising capable of simultaneously maintaining a foreground window and at least one background window and capable of displaying a first browser in a said foreground window for selectively browsing the Internet, said system comprising:

(a) a device that interacts with a display to display to a user at least one browser, each said at least one browser within a respective window;

(b) a script handler that invokes a post-session procedure in said first browser, said post-session procedure opening a second browser in a said background window such that said opening is free from said background window obscuring any portion of said foreground window while said first browser is simultaneously displayed in said foreground window; and

(c) an event handler that receives, from an Internet address, a link to an advertisement and loads said advertisement into said second browser while said second browser is in a said background window, said event handler maintaining said second browser in said background window until the occurrence of a user-initiated action made after said second browser is opened in said background window, said event handler being free from instructions capable of automatically, without user interaction, causing said second browser in said background window to replace said first browser as said foreground window such that said first browser is then maintained in a background window at least partially behind said second browser, during a time interval beginning incrementally before said advertisement has completely finished loading in said second browser and ending at a time incrementally after a user action navigates said first browser to a different web site than that loaded in said first browser when said event handler received said advertisement.

2. The system of claim 1 where said second browser is opened in response to a load-triggering event.

3. The system of claim 2 where said load-triggering event comprises at least one of:

(a) clicking on an off-site link;

(b) entering a new address;

(c) refreshing a web site;

(d) exiting a web site; and

(e) being redirected to a web site.

4. The system of claim 2 where said script handler delays invocation of said post-session procedure for a predetermined time period.

5. The system of claim 4 where said script handler cancels invocation of said post-session procedure if a user loads a new web site in said first browser before said predetermined time period has elapsed.

6. The system of claim 1 where said second browser is displayed in a foreground window after the occurrence of a view-triggering event.

7. The system of claim 6 including a focus timer that tracks the duration that said second browser is displayed in said foreground window.

8. The system of claim 1 where said media comprises one of a computer, a PDA, a cell phone, and a television.

9. The system of claim 1 where said event handler selects and returns one of a plurality of advertisements maintained at said Internet address.

10. The system of claim 9 capable of opening a plurality of second browsers, each maintained in a separate said background window, said event handler capable of receiving a link to an advertisement for each said second browser and loading a respective said advertisement into each said second browser while each said second browser remains in its respective said background window.

11. A post-session advertising method for use in a media capable of simultaneously maintaining a background window and a foreground window, said method comprising the steps of:

(a) embedding post-session instructions into a first browser, said first browser for being displayed in said foreground window;

(b) said post-session instructions opening a second browser in said background window such that said opening is free from said background window obscuring any portion of said foreground window while said first browser is being displayed in said foreground window;

(c) said post-session instructions receiving, from an Internet address, a link to an advertisement; and

(d) loading said advertisement into said second browser while said second browser is in said background window, wherein said post-session instructions are free from instructions capable of automatically, without user interaction, causing said second browser in said background window to replace said first browser as said foreground window such that said first browser is then maintained in a background window at least partially behind said second browser, during a time interval beginning incrementally before said advertisement has completely finished loading in said second browser and ending at a time incrementally after a user action navigates said first browser to a different web site than that loaded in said first browser when said event handler received said advertisement.

12. The method of claim 11 where said second browser is opened in response to a load-triggering event.

13. The method of claim 12 where said load-triggering event comprises at least one of:

(a) clicking on an off-site link;

(b) entering a new address;

(c) refreshing a web site;

(d) exiting a web site; and

(e) being redirected to a web site.

14. The method of claim 12 where implementation of said post-session instructions is delayed for a predetermined time period.

15. The method of claim 14 where implementation of said post-session instructions is canceled if a user loads a new web site in said first browser before said predetermined time period has elapsed.

16. The method of claim 11 where said second browser is displayed in a foreground window after the occurrence of a view-triggering event.

17. The method of claim 16 including the step of tracking the duration that said second browser is displayed in said foreground window.

18. The method of claim 11 where said media comprises one of a computer, a PDA, a cell phone, and a television.

19. The method of claim 11 where an event handler selects and returns one of a plurality of advertisements maintained at said Internet address.

20. The method of claim 19 where a plurality of second browsers are opened, each maintained in a separate said background window, and a link is received to an advertisement for each said second browser and a respective said advertisement being loaded into each said second browser while each said second browser remains in its respective said background window.

21. A system for Internet advertising capable of simultaneously maintaining a foreground window and at least one background window and capable of displaying a first browser in a said foreground window for selectively browsing the Internet, said system comprising a device that interacts with a display to display to a user at least one browser, each said at least one browser within a respective window, and a script handler that invokes a post-session procedure in said first browser, said post-session procedure opening an advertisement in a second browser and maintaining, said second browser in a said background window while said first browser is simultaneously displayed in said foreground window, said post-session procedure being free from instructions capable of automatically, without user interaction, causing said second browser in said background window to replace said first browser as said foreground window such that said first browser is then maintained in a background window at least partially behind said second browser, during a time interval beginning incrementally before said advertisement has completely finished loading in said second browser and ending at a time incrementally after a user action navigates said first browser to a different web site than that loaded in said first browser when said event handler received said advertisement.

22. The system of claim 21 where said script handler comprises code in a web page displayed in said first browser.