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Real-time audience monitoring, content rating, and content enhancing

  • US 7,363,643 B2
  • Filed: 08/31/2001
  • Issued: 04/22/2008
  • Est. Priority Date: 08/31/2000
  • Status: Active Grant
First Claim
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1. A method comprising:

  • at a server, the server adapted to monitor previous displays of a specified advertisement and analyze subsequent interaction events to determine a disapproval by advertisement viewers of the specified advertisement, the server adapted to change advertisement content responsive to the disapproval by advertisement viewers;

    receiving a plurality of event messages that are each sent from one of multiple Set-Top Boxes in response to an interaction with the one Set-Top Box by one or more viewers of a corresponding display device associated with the one Set-Top Box;

    identifying, from the event messages, viewers to whom digital content is currently being presented; and

    selecting, based on the identified viewers, distinct digital content to be presented to multiple display devices, a first subset of the distinct digital content selected for presentation in a manner so as to minimize interest in the identified viewers in continuing to view the presentation of digital content.

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