Method and system for optimum placement of advertisements on a webpage

  • US 7,373,599 B2
  • Filed: 02/14/2003
  • Issued: 05/13/2008
  • Est. Priority Date: 04/02/1999
  • Status: Expired due to Term
First Claim
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1. A method of displaying a plurality of advertisements on a page viewable by a user on a computer display, comprising:

  • storing a plurality of advertisements, each advertisements including a link to information that is able to be invoked by a user identifying the advertisement by use of a computer pointing device;

    calculating the probability that a user will invoke the link associated with an advertisement displayed to the user; and

    displaying at least some of the advertisements to the user, where the advertisements are arranged relative to one another on the page in descending order as a function of the calculated probability that the user will invoke the link for each displayed advertisement and a price per click-through associated with each advertisement.

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