System and method for using cards for sponsored programs

• US 7,398,248 B2
• Filed: 02/08/2002
• Issued: 07/08/2008
• Est. Priority Date: 02/08/2002
• Status: Active Grant

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Phillips, Steve, Mabrey, Linda, Bastone, John, Feegel, Laurie, Rice, Joe, Donahue, Colleen, Lee-Emmons, Jennifer, Perron, Katherine J.
• Primary Examiner(s): CHEUNG, MARY DA ZHI WANG
• Application Number:
  US10/067,869
• Publication Number:
  US 20030154163A1
• Time in Patent Office: 2,342 Days
• Field of Search: 705/14, 705 16- 18, 705 26- 27, 705/35, 705 39- 42, 705/44, 705 64- 68, 705 75- 79, 902/22, 902 24- 29, 379/91.01, 707 1- 6, 707/10, 707100-104, 726 1- 21
• US Class Current: 705/39
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method, system, and computer program product for implementing a marketing application using a store card as a Reward Card, Rebate Card, Pre-paid Script Program Card, Incentive Card, and/or Gift Card, as well as a Frequent Shopper Card. A card provided in association with an initial credit is also associated with an identification and account stored in a computer database memory, and the identification in the card enables the retailer to subsequently allow the consumer to use the card for additional computer based marketing, debit, and credit activity.

Claims

1. A computer implemented method comprising the steps of:

storing a CID on a card;

activating, in a computer system of a third party, a consumer account associated with said card;

providing, in said computer system of said third party, said consumer account with an initial credit;

identifying, in a retail store computer system, said CID in a purchase transaction in a retail store associated with said retail store computer system;

debiting, in said retail store computer system, said consumer account by the amount of said purchase transaction;

determining, in said retail store computer system, conditions for future credits associated with said CID;

storing, in said retail store computer system, said conditions in an account associated with said CID;

crediting, in said retail store computer system, said consumer account, when said conditions are satisfied;

selling said card by said third party to a consumer at a card sale price; and

crediting, in said computer system of said third party, a retail store account of said retail store by an amount less than said initial credit when said computer system of said third party activates said account.

2. The method of claim 1 wherein said card is sold to a consumer as a gift card defigning a right to specified credit in a specified store.

3. The method of claim 1 wherein said card is one of a plurality of store cards batch activated and postal mailed to consumers'"'"' postal addresses.

4. The method of claim 1 further comprising storing product purchase history for products purchased in association with said CID.

5. The method of claim 1 wherein said conditions depend upon a product purchase history of said customer stored in association with said CID meeting criteria.

6. The method of claim 5 wherein said criteria are transmitted from a manufacturer to a central computer storing product purchase history data associated with CIDs from a plurality of retail stores and retail store companies.

7. The method of claim 1 wherein said card sale price is less than said initial credit.

8. The method of claim 1 further comprising, after said activating, transmitting from said computer system of said third party to said retail store computer system a signal indicating that said consumer account has been activated.

9. The method of claim 1 further comprising transferring funds totaling an amount that is less than said card sale price from said third party to said retail store.

10. A computer system, comprising computer readable medium storing instructions for performing the following functions:

storing a CID on a card;

activating, in a computer system of a third party, a consumer account associated with said card;

providing, in said computer system of said third party, said consumer account with an initial credit;

identifying, in a retail store computer system, said CID in a purchase transaction in a retail store associated with said retail store computer system;

debiting, in said retail store computer system, said consumer account by the amount of said purchase transaction;

determining, in said retail store computer system, conditions for future credits associated with said CID;

storing, in said retail store computer system, said conditions in an account associated with said CID;

crediting, in said retail store computer system, said consumer account, costs of items purchased when said conditions are satisfied;

selling said card by said third party to a consumer at a card sale price; and

crediting, in said computer system of said third party, a retail store account of said retail store by an amount less than said initial credit when said computer system of said third party activates said account.

11. The system of claim 10 wherein said card is a gift card defining a right to specified credit in a specified store.

12. The system of claim 10 wherein said card is one of a plurality of store cards batch activated, and means for addressing said cards to consumers'"'"' postal addresses.

13. The system of claim 10 further comprising means for storing product purchase history for products purchased in association with said CID.

14. The system of claim 10 wherein said conditions depend upon a product purchase history of said customer stored in association with said CID meeting criteria, said system further storing said criteria.

15. The system of claim 12 further comprising structure for transmitting said criteria from a manufacturer to a central computer, said central computer storing product purchase history data associated with CIDs from a plurality of retail stores and retail store companies.

16. The system of claim 10 wherein said card sale price is less than said initial credit.

17. The system of claim 10 further comprising structure for, after said activating, transmitting, from said computer system of said third party to said retail store computer system a signal indicating that said consumer account has been activated.

18. The system of claim 10 further comprising structure for transferring funds totaling an amount that is less than said card sale price from said third party to said retail store.