Systems and methods for displaying content in a ticker
First Claim
1. In a communication network that includes a ticker server and communication devices having display devices on which tickers can be rendered, a method for determining how to display content on the tickers, comprising:
- identifying at least two content items, including a first content item and a second content item, that are available to be displayed on a ticker of a communication device, wherein the at least two content items are identified based on attributes including (1) a geographic location of the communication device and (2) a geographic location associated with each of the at least two content items;
at the communication device, assigning a first score to the first content item and a second score to the second content item, the first score and the second score being based on at least a proximity of the communication device to locations pertaining to the at least two content items, the proximity being determined from the geographic location of the communication device and the geographic location associated with each of the at least two content items, wherein a manner of displaying at least one of the first content item and the second content item is specified by the first score and second score;
using a scheduling system of the communication device, scheduling display of the first content item and the second content item based on the first score and the second score; and
displaying at least one of the first content item and the second content item in the ticker of the communication device.
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Accused Products
Abstract
The timing, order, frequency or presentation attributes of content items in a ticker of a communication device are selected or determined using a scheduling system of the ticker. The location of the communication device is one of many attributes that may be used in a scoring algorithm employed by the scheduling system to determine when and how received content is displayed in the ticker. Based on the attributes that are considered by the scheduling system, ticker content is displayed on the ticker. Communication devices that can use the tickers include personal computers, set top boxes, televisions, landline telephones, cellular telephones, personal digital assistants, laptop computers and any other device that has a display device and is suitably equipped to establish communication with a network.
231 Citations
18 Claims
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1. In a communication network that includes a ticker server and communication devices having display devices on which tickers can be rendered, a method for determining how to display content on the tickers, comprising:
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identifying at least two content items, including a first content item and a second content item, that are available to be displayed on a ticker of a communication device, wherein the at least two content items are identified based on attributes including (1) a geographic location of the communication device and (2) a geographic location associated with each of the at least two content items; at the communication device, assigning a first score to the first content item and a second score to the second content item, the first score and the second score being based on at least a proximity of the communication device to locations pertaining to the at least two content items, the proximity being determined from the geographic location of the communication device and the geographic location associated with each of the at least two content items, wherein a manner of displaying at least one of the first content item and the second content item is specified by the first score and second score; using a scheduling system of the communication device, scheduling display of the first content item and the second content item based on the first score and the second score; and displaying at least one of the first content item and the second content item in the ticker of the communication device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. In a communication network that includes a ticker server and communication devices having display devices on which tickers can be rendered, a method for determining how to display content on the tickers, comprising:
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identifying a first content item based on attributes including a geographic location of the communication device and a geographic location associated with the first content item; assigning a score to the first content item based on at least a proximity of the communication device to the location pertaining to the first content item, wherein a manner of displaying the first content item in relation to one or more other content items is specified by the score of the first content item; using a scheduling system of the communication device, scheduling display of the first content item based on the score of the first content item; and displaying the first content item in the ticker of the communication device as specified by the scheduling system. - View Dependent Claims (15)
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16. In a communication network that includes a ticker server and communication devices having display devices on which tickers can be rendered, a method for determining how to display content on the tickers, comprising:
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identifying a first content item and a second content item that are available to be displayed on a ticker of a communication device, wherein the first content item and the second content item are identified based on one or more attributes; using a scheduling system of the communication device, determining how and when to display the first content item and the second content item by assigning a first score to the first content item and a second score to the second content item, comprising; identifying a first attribute associated with the first content item based on a proximity of the communication device to a location pertaining to the first content item, assigning a first attribute value for the first content item, and applying a first attribute weighting to the first attribute value associated with the first content item to obtain the first score; and identifying the first attribute associated with the second content item based on a proximity of the communication device to a location pertaining to the second content item, assigning a second attribute value for the second content item, and applying the first attribute weighting to the second attribute value associated with the second content item to obtain the second score; and displaying at least one of the first content item and the second content item in the ticker of the communication device according to the first score and the second score. - View Dependent Claims (17, 18)
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Specification