Device for use as a bookmark or for promotional purposes

• US 7,461,613 B2
• Filed: 10/21/2004
• Issued: 12/09/2008
• Est. Priority Date: 10/23/2003
• Status: Expired due to Fees

• Current Assignee: Kyp Plc (Kyp Holdings Plc)
• Original Assignee: Kyp Plc (Kyp Holdings Plc)
• Inventors: Bradman, Camilla Ruth, Murphy, Margaret Anne, Thomas, Paul, Sinclair, Iain Wortley, Sinclair, Grant Strathearn, Bradman, Godfrey Michael, Miller, Nicholas
• Primary Examiner(s): Smith, R. A.
• Assistant Examiner(s): Johnson, Amy Cohen
• Application Number:
  US10/969,243
• Publication Number:
  US 20050120940A1
• Time in Patent Office: 1,510 Days
• Field of Search: 116/234, 116222-225, 116/235, 116/284, 116/285, 116/298, 116/300, 116/306, 116/307, 116/309, 116/316, 116/318, 116/319, 116/321, 116/DIG.1, 206/472, 206775-778, 206/725, 206/216, 206/232, 206455-457, 206/425, 206/459.5, 404/92, 404/46, 40486-490, 404/95, 404/97, 283/56, 283/65, 283/116, 281/42, 462/6, 229/71, 229/72, 229/75
• US Class Current: 116/234
• CPC Class Codes: B42D 9/00 Bookmarkers; Spot indicators; Devices for holding books open combined with covers B42D3/16, indexing tabs for sheets B42F21/00; Leaf turners
• CPC Class Codes: B42D 9/004 removably attached to the book

Abstract

A bookmark or promotional device comprises a plurality of pockets aligned side-by-side with the opening of the pocket being at the edge of the bookmark. The pockets contain advertising or other promotional material as inserts. The devices are produced in different versions for different audiences and are distributed through a variety of channels generally free of charge to customers.

Claims

1. A generally flat device for promotional purposes comprising:

first and second cover members of sheet material one overlying the other, with generally coextensive side edges in at least a portion thereof, said overlying cover members defining a space therebetween;

at least one pocket in said space between the cover members, the pocket having an opening defined by the side edges of the cover members;

an insert comprising promotional or advertising material, the insert being insertable and fully removable through the opening of the at least one pocket; and

at least one wheel mounted for manual rotation in said space between the cover members.

2. The device as claimed in claim 1 including a window in at least one of the cover members to show a portion of the insert when in the pocket.

3. The device as claimed in claim 1 including a plurality of the pockets with their openings side by side and defined by the coextensive side edges.

4. The device as claimed in claim 1 wherein the at least one wheel is mounted so as to protrude from the side edges of the covers.

5. The device as claimed in claim 1 wherein at least one of the covers includes a window for displaying information on the wheel dependent on its position of angular rotation.

6. The device as claimed in claim 5 wherein at least one wheel displays information for converting from one data unit to another.

7. The device as claimed in claim 1, wherein the at least one wheel comprises a plurality of wheels having overlapping peripheries between the cover members.

8. The device as claimed in claim 1, wherein the at least one wheel comprises a first side displaying a number of a page and a second side displaying messages.

9. The device as claimed in claim 1 wherein the first and second cover members are generally coextensive and have been formed by folding a blank of sheet material.

10. The device as claimed in claim 9 wherein the blank includes a re-entrant portion disposed between the first and second cover members.

11. The device as claimed in claim 1 and including the insert in the at least one pocket.

12. The device as claimed in claim 11 wherein the insert is a product or a consumable.

13. The device as claimed in claim 11 wherein the insert is a mini kit comprising:

first aid products;

tools;

puzzles;

consumables;

cosmetic samples;

or games.

14. The device as claimed in claim 1 including a ruler that can be extended therefrom.

15. The device as claimed in claim 1 and including an electrically driven circuit in said space between the cover members.

16. The device as claimed in claim 15 wherein the circuit includes a battery driven light.

17. The device as claimed in claim 16 wherein the light is mounted on an extendible arm.

18. The device as claimed in claim 15 wherein the circuit comprises a battery driven electrical package.

19. The device as claimed in claim 18 wherein the package comprises an integrated circuit chip, a light emitting device and/or a sound emitting device.

20. The device as claimed in claim 18 wherein the package comprises at least one of an electrical timer, radio device, calculator and a clock.

21. The device as claimed in claim 18 wherein the package comprises a telephone dialing tone generator.

22. The device as claimed in claim 15 wherein the electrical circuit comprises a RFID detector.

23. The device as claimed in claim 22 and including inserts in the pockets that comprise RFID tags detectible by the detector.

24. The device as claimed in claim 23 wherein the RFID tags include a self adhesive layer.

25. The device as claimed in claim 15 including a rotary electrical switch for controlling operation of the circuit.

26. The device as claimed in claim 1 and including at least one paper battery in said space between the cover members.

27. The device as claimed in claim 26 including two paper batteries with their terminals of opposite polarity overlying one another, the batteries being connected in series to an electrical load, terminals of the respective batteries being selectively connectible to complete a circuit through the load by means of manual pressure applied to the covers.

28. A device according to claim 1, further comprising a stub axle upstanding from the first cover member to provide a rotational axis for the wheel, the axle having end regions proximal to and distal from the first and second cover members, the opening in the wheel having a smaller radial dimension than the distal end region of the axle and being configured so that the wheel can be push-fined onto the stub axle over the distal end such that when received on the axle, the wheel is captured thereon for axial rotation.

29. The device as claimed in claim 28 wherein the stub axle and wheel are configured such that at least one of the stub axle and the wheel are resiliently deformed when push fitting the wheel onto the stub axle.

30. The device as claimed in claim 28 wherein the proximal end region of the axle has a smaller radial dimension than the distal end region, and the axle and wheel are configured such that the wheel is resiliently deformed around the opening when push fined onto the stub axle and such that the wheel can rotate around the proximal end region of the axle.

31. The device as claimed in claim 28 wherein the stub axle is generally frustoconical in shape.

32. The device as claimed in claim 28 wherein the wheel has a thickness in the axial direction which is less than the axial length of the stub axle.

33. The device as claimed in claim 28 wherein the opening in the wheel has a serrated rim such as to be resiliently deformable over the distal end of the axle.

34. The device as claimed in claim 33 wherein the opening in the wheel has a regular polygonal interior periphery.

35. The device as claimed in claim 34 wherein the polygonal opening presents a maximum and minimum radial dimension on said axis, the minimum dimension being smaller than the radial dimension of the distal end of the stub axle and the maximum dimension being greater than the radial dimension of the proximal end of the stub axle.

36. The device as claimed in claim 28 wherein the stub axle is resiliently deformable such as to permit the wheel to be push-fitted thereon.

37. The device as claimed in claim 28 wherein the stub axle has a concave cylindrical side surface to receive the wheel.

38. The device as claimed in claim 28 wherein the wheel is disposed for axial rotation between the first cover member and an overlying member of sheet material.

39. The device as claimed in claim 38 wherein the overlying member of sheet material comprises a re-entrant portion of the first cover member, folded along a line to overlie the distal end of the stub axle, with an opening along the fold line through which the wheel protrudes.

40. The device as claimed in claim 28 wherein the wheel and the stub axle are made of sheet material.

41. The device as claimed in claim 28 wherein the wheel and the stub axle are made of paper, cardboard, plastic or fibreboard.

42. The device as claimed in claim 28 including printed indicia on the wheel and a cut-out in the first cover member to display the indicia selectively depending on rotation of the wheel.

43. The device as claimed in claim 28 including a plurality of said rotary wheel assemblies and wherein the second cover member comprises an outer cover member of the device.

44. The device as claimed in claim 43 wherein the circumferences of the wheels overlap.

50. The device as claimed in claim 1, wherein the space between the cover members is uninterrupted except for the at least one wheel mounted for manual rotation and the at least one insert.

45. A device for promotional purposes comprising:

a sheet material folded to provide cover portions overlying one another to define first and second space regions, with the folded sheet material arranged to provide generally coextensive side edges in at least an area of the device,

at least one pocket in the first space region, the pocket having an opening defined by the side edges of the cover portions,

an insert comprising promotional or advertising material, the insert being insertable and fully removable through the opening of the at least one pocket; and

at least one wheel mounted for manual rotation in the second space region.

46. The device as claimed in claim 45, wherein the at least one wheel is mounted to protrude from the side edges of the covers portions, at least one of the cover portions including a window for displaying information on the at least one wheel dependent on its position of angular rotation and the window extending in a direction generally perpendicular to said side edges of the cover portions from which said at least one wheel is mounted to protrude.

47. The device as claimed in claim 45 and including an insert in the at least one pocket, wherein the insert displays informational, advertising, or promotional material.

48. The device as claimed in claim 45, wherein the at least one wheel has a circular central hole and the device further comprises a mounting member mounted in said second space region to protrude through said circular central hole of said at least one wheel, the mounting member having a first end region attached to a cover portion and a second end region comprising at least a portion extending radially outwards from the first end region so as to prevent the wheel from separating from the cover portion.

49. A device for use for promotional purposes comprising:

a sheet material folded to provide a device with generally rectangularly disposed side edges with at least a portion of a side edge of the sheet material overlying another portion of a side edge of the sheet material and a first fold separating first and second regions of the sheet material, the first fold comprising a plurality of cut-outs;

at least one pocket formed by the sheet material, the pocket having an opening defined by said overlying side edge portions of the sheet material;

at least one insert, the at least one insert being insertable and fully removable through the opening of the at least one pocket; and

a plurality of rotatable disks mounted for manual rotation between said first and second regions of the sheet material and protruding through said cut-outs in said first fold of the sheet material to allow the disks to be rotated, the plurality of disks being configured with overlapping peripheries between said first and second portions and at least one of the plurality of disks having two sides with messages thereon, the sheet material further comprising windows at positions corresponding to portions of the said two sides of the disks for displaying said messages dependent on the positions of angular rotation of the disks, and at least two of the windows being provided to display related messages on a first side of the same disk, wherein the device displays promotional information.