Using an avatar to generate user profile information

• US 7,468,729 B1
• Filed: 12/21/2004
• Issued: 12/23/2008
• Est. Priority Date: 12/21/2004
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: AOL LLC (Apollo Global Management, Inc.)
• Inventors: Levinson, David S.
• Primary Examiner(s): Nguyen; Kimbinh T
• Application Number:
  US11/017,240
• Time in Patent Office: 1,463 Days
• Field of Search: 345/419, 345/473, 715/706, 715/850, 709/204
• US Class Current: 345/473
• CPC Class Codes: A63F 13/216 using geographical information, e.g. location of the game device or player using GPS
• CPC Class Codes: A63F 13/533 for prompting the player, e.g. by displaying a game menu
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/79 involving player-related data, e.g. identities, accounts, preferences or play histories
• CPC Class Codes: A63F 13/795 for finding other players; for building a team; for providing a buddy list
• CPC Class Codes: A63F 13/87 Communicating with other players during game play, e.g. by e-mail or chat
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/5546 using player registration data, e.g. identification, account, preferences, game history
• CPC Class Codes: A63F 2300/5553 user representation in the game field, e.g. avatar
• CPC Class Codes: A63F 2300/5566 by matching opponents or finding partners to build a team, e.g. by skill level, geographical area, background, play style
• CPC Class Codes: A63F 2300/5573 player location

Abstract

An instant messaging user may be represented in communications with other users by an avatar that is capable of being animated or may convey information about the user by displaying other types of self-expression items, such as non-animated icons, sounds, wallpaper, or objects associated with an avatar or wallpaper. In such a case, the avatar and self-expression items may have characteristics that relate to information that corresponds to or represents the user or their interests. The characteristics of the avatar and self-expression items chosen by the instant messaging user may be used to glean user characteristics or other types of information that describe the user in some way, such as the user'"'"'s geographical location, occupation, and various hobbies and interests.

Claims

1. A method for generating user profile information, the method comprising:

accessing a stored user profile corresponding to a user, the user profile including user profile data types and values of the user profile data types;

accessing an avatar selected to represent the user in an instant messaging exchange;

detecting attributes of the selected avatar;

accessing a data structure that associates avatar attributes and user profile data types;

determining, based on associations in the accessed data structure, user profile data types that correspond to the detected attributes; and

based on results of the determining, updating values of the user profile data types in the accessed user profile to reflect the detected attributes.

2. The method of claim 1, wherein the user profile data types in the accessed user profile include a name data type, a geographic location data type, a hobby and interest data type, and an occupation data type.

3. The method of claim 2, wherein detecting attributes of the selected avatar comprises:

detecting at least one of a geographic location associated with the selected avatar, a hobby or interest associated with the selected avatar, and an occupation associated with the selected avatar.

4. The method of claim 1, wherein detecting attributes of the selected avatar comprises:

accessing a data structure that associates avatars and avatar attributes; and

detecting attributes of the selected avatar using the accessed data structure that associates avatars and avatar attributes.

5. The method of claim 1, wherein accessing the stored user profile corresponding to a user includes accessing the stored user profile to direct advertisements to the user.

6. The method of claim 5, wherein accessing the stored user profile corresponding to a user includes accessing the stored user profile only to direct advertisements to the user.

7. The method of claim 1, wherein determining, based on associations in the accessed data structure, user profile data types comprises determining a user characteristic based on attributes of the selected avatar.

8. The method of claim 1, wherein the avatar is capable of displaying multiple animations.

9. A system for generating user profile information, the system comprising:

at least one processing device;

a storage, the storage storing instructions that, when executed, cause the processing device to perform the following operations;

access a stored user profile corresponding to a user, the user profile including user profile data types and values of the user profile data types;

access an avatar selected to represent the user in an instant messaging exchange;

detect attributes of the selected avatar;

access a data structure that associates avatar attributes and user profile data types;

determine, based on associations in the accessed data structure, user profile data types that correspond to the detected attributes; and

based on results of the determining, update values of the user profile data types in the accessed user profile to reflect the detected attributes.

10. The system of claim 9, wherein the user profile data types in the accessed user profile include a name data type, a geographic location data type, a hobby and interest data type, and an occupation data type.

11. The system of claim 10, wherein the instructions that, when executed, cause the processing device to detect attributes of the selected avatar comprise instructions that, when executed, cause the processing device to:

detect at least one of a geographic location associated with the selected avatar, a hobby or interest associated with the selected avatar, and an occupation associated with the selected avatar.

12. The system of claim 9, wherein the instructions that, when executed, cause the processing device to detect attributes of the selected avatar comprise instructions that, when executed, cause the processing device to:

access a data structure that associates avatars and avatar attributes; and

detect attributes of the selected avatar using the accessed data structure that associates avatars and avatar attributes.

13. The system of claim 9, wherein the instructions that, when executed, cause the processing device to access the stored user profile corresponding to a user include instructions that, when executed, cause the processing device to access the stored user profile to direct advertisements to the user.

14. The system of claim 13, wherein the instructions that, when executed, cause the processing device to accessing the stored user profile corresponding to a user include instructions that, when executed, cause the processing device to access the stored user profile only to direct advertisements to the user.

15. The system of claim 9, wherein the instructions that, when executed, cause the processing device to determine, based on associations in the accessed data structure, user profile data types comprise instructions that, when executed, cause the processing device to determine a user characteristic based on attributes of the selected avatar.

16. The system of claim 9, wherein the avatar is capable of displaying multiple animations.