Apparatus, system, and computer program product for presenting unsolicited information to a vehicle or individual
First Claim
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1. An apparatus for presenting unsolicited information from a set of unsolicited information to at least one of a vehicle and an individual, comprising:
- a first circuit configured to receive characteristic information from the at least one of the vehicle and the individual;
a second circuit configured to analyze the characteristic information to produce a predicted profile, to assign a score to each unsolicited information in the set of unsolicited information based on the predicted profile, to use the predicted profile to select the unsolicited information from the set of unsolicited information, and to record an instance of a selection of the unsolicited information from the set of unsolicited information; and
a third circuit configured to transmit the unsolicited information from the set of unsolicited information.
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Abstract
A system for providing directed advertising or informational messages specific to individual persons or vehicles. The system encompasses a sensing and evaluation mechanism to detect persons or vehicles, in conjunction with a billboard or other display device capable of delivering a message specific to one or more individuals.
59 Citations
42 Claims
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1. An apparatus for presenting unsolicited information from a set of unsolicited information to at least one of a vehicle and an individual, comprising:
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a first circuit configured to receive characteristic information from the at least one of the vehicle and the individual; a second circuit configured to analyze the characteristic information to produce a predicted profile, to assign a score to each unsolicited information in the set of unsolicited information based on the predicted profile, to use the predicted profile to select the unsolicited information from the set of unsolicited information, and to record an instance of a selection of the unsolicited information from the set of unsolicited information; and a third circuit configured to transmit the unsolicited information from the set of unsolicited information. - View Dependent Claims (2, 3, 4, 5, 6, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 24, 25)
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7. An apparatus for presenting unsolicited information from a set of unsolicited information to at least one of a vehicle and an individual, comprising:
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a sensing device configured to sense characteristic information from the at least one of the vehicle and the individual; a first circuit configured to receive the characteristic information from the sensing device; a second circuit configured to analyze the characteristic information to produce a predicted profile, to assign a score to each unsolicited information in the set of unsolicited information based on the predicted profile, and to use the predicted profile to select the unsolicited information from the set of unsolicited information; and a third circuit configured to transmit the unsolicited information from the set of unsolicited information; wherein the sensing device is configured to sense radio frequency energy emitted from the at least one of the vehicle and the individual.
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13. An apparatus for presenting unsolicited information from a set of unsolicited information to at least one of a vehicle and an individual, comprising:
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a first circuit configured to receive characteristic information from the at least one of the vehicle and the individual; a second circuit configured to analyze the characteristic information to produce a predicted profile, to assign a score to each unsolicited information in the set of unsolicited information based on the predicted profile, and to use the predicted profile to select the unsolicited information from the set of unsolicited information; and a third circuit configured to transmit the unsolicited information from the set of unsolicited information; wherein the characteristic information is an image of the at least one of the vehicle and the individual; and wherein the second circuit is configured to extract at least one of a make of the vehicle, a model of the vehicle, a year of manufacture of the vehicle, a color of the vehicle, a condition of the vehicle, a license plate number of the vehicle, an information from a license plate frame on the vehicle, an information from a parking sticker on the vehicle, an information from a bumper sticker on the vehicle, and a number of occupants in the vehicle from the image.
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22. An apparatus for presenting unsolicited information from a set of unsolicited information to at least one of a vehicle and an individual, comprising:
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a first circuit configured to receive characteristic information from the at least one of the vehicle and the individual; a second circuit configured to analyze the characteristic information to produce a predicted profile, to assign a score to each unsolicited information in the set of unsolicited information based on the predicted profile, and to use the predicted profile to select the unsolicited information from the set of unsolicited information; and a third circuit configured to transmit the unsolicited information from the set of unsolicited information; wherein the second circuit is configured to produce the predicted profile based on at least one of a make of the vehicle, a model of the vehicle, a year of manufacture of the vehicle, an information from a parking sticker on the vehicle, an information from a license plate frame on the vehicle, an information from a bumper sticker on the vehicle, a time of day, and a number of occupants in the vehicle. - View Dependent Claims (23)
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26. An apparatus for presenting unsolicited information from a set of unsolicited information to at least one of a vehicle and an individual, comprising:
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a first circuit configured to receive characteristic information from the at least one of the vehicle and the individual; a second circuit configured to analyze the characteristic information to produce a predicted profile, to assign a score to each unsolicited information in the set of unsolicited information based on the predicted profile, to use the predicted profile to select the unsolicited information from the set of unsolicited information, and to track a frequency at which the unsolicited information from the set of unsolicited information is selected; and a third circuit configured to transmit the unsolicited information from the set of unsolicited information.
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27. An apparatus for presenting unsolicited information from a set of unsolicited information to at least one of a vehicle and an individual, comprising:
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a first circuit configured to receive characteristic information from the at least one of the vehicle and the individual; a second circuit configured to analyze the characteristic information to produce a predicted profile, to assign a score to each unsolicited information in the set of unsolicited information based on the predicted profile, to use the predicted profile to select the unsolicited information from the set of unsolicited information, and to maintain information about the vehicle to which the unsolicited information from the set of unsolicited information has been presented; and a third circuit configured to transmit the unsolicited information from the set of unsolicited information. - View Dependent Claims (28)
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29. A system for presenting unsolicited information from a set of unsolicited information to at least one of a vehicle and an individual, comprising:
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a sensing device configured to sense characteristic information from the at least one of the vehicle and the individual; a processor configured to receive the characteristic information from the at least one of the vehicle and the individual, to analyze the characteristic information to produce a predicted profile, to assign a score to each unsolicited information in the set of unsolicited information based on the predicted profile, to use the predicted profile to select the unsolicited information from the set of unsolicited information, to record an instance of a selection of the unsolicited information from the set of unsolicited information, and to transmit the unsolicited information from the set of unsolicited information; and a display device configured to present the unsolicited information from the set of unsolicited information.
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30. A computer program product for presenting unsolicited information from a set of unsolicited information to at least one of a vehicle and an individual, the computer program product having computer program code embodied in a computer readable storage medium, the computer program code comprising:
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first program code configured to cause the computer system to receive characteristic information from the at least one of the vehicle and the individual; second program code configured to cause the computer system to analyze the characteristic information to produce a predicted profile; third program code configured to cause the computer system to assign a score to each unsolicited information in the set of unsolicited information based on the predicted profile; fourth program code configured to cause the computer system to use the predicted profile to select the unsolicited information from the set of unsolicited information; fifth program code configured to cause the computer system to transmit the unsolicited information from the set of unsolicited information; and sixth program code configured to cause the computer system to record an instance of a selection of the unsolicited information from the set of unsolicited information. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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Specification