Method and system for conducting an on-line survey
First Claim
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1. A computer-implemented method for conducting an on-line survey, the method comprising:
- receiving a request for a block of data, the requested block of data comprising computer-readable instructions for displaying an on-line advertisement within a first displayed page, the request originating from a user computer;
providing an on-line advertisement to the user computer;
replacing links on the first displayed page with links to a page relating to the on-line survey in accordance with a computer-readable instruction contained within the on-line advertisement;
retrieving the page relating to the on-line survey in response to a selection of one of the replaced links on the first displayed page, wherein the retrieving step comprises retrieving an invitation to take a survey relating to the on-line advertisement, andproviding a link to a second page, wherein the link to the second page corresponds to a link replaced by the selected link of the retrieving step, thereby enabling a user to access an originally intended page and bypass the survey.
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Abstract
A method and system for conducting an on-line survey involves communicating with a computer over a computer network and obtaining information indicative of an instruction to replace a set of links within a first web page with a link relating to taking an on-line survey. After replacing the set of links, when one of the replaced links is selected, a second page relating to the on-line survey is displayed. The second page includes a link to a page associated with a link replaced by the selected link, thereby enabling a user to easily continue to an intended page instead of taking the on-line survey.
85 Citations
16 Claims
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1. A computer-implemented method for conducting an on-line survey, the method comprising:
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receiving a request for a block of data, the requested block of data comprising computer-readable instructions for displaying an on-line advertisement within a first displayed page, the request originating from a user computer; providing an on-line advertisement to the user computer; replacing links on the first displayed page with links to a page relating to the on-line survey in accordance with a computer-readable instruction contained within the on-line advertisement; retrieving the page relating to the on-line survey in response to a selection of one of the replaced links on the first displayed page, wherein the retrieving step comprises retrieving an invitation to take a survey relating to the on-line advertisement, and providing a link to a second page, wherein the link to the second page corresponds to a link replaced by the selected link of the retrieving step, thereby enabling a user to access an originally intended page and bypass the survey. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for conducting an on-line survey, the system comprising:
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a client computer for interacting with a user; a web server in communication with the client computer; a survey logic server in communication with the client computer; and computer-readable instructions for performing, by the client, web server, and survey logic server, in concert, the steps of; providing an on-line advertisement to the user computer; replacing links on the first displayed page with links to a page relating to the on-line survey in accordance with a computer-readable instruction contained within the on-line advertisement; retrieving the page relating to the on-line survey in response to a selection of one of the replaced links on the first displayed page, wherein the retrieving step comprises retrieving an invitation to take a survey relating to the on-line advertisement; and providing a link to a second page. wherein the link to the second page corresponds to a link replaced by the selected link of the retrieving step, thereby enabling a user to access an originally intended page and bypass the survey. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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Specification