Telephone call initiation through an on-line search

  • US 7,496,858 B2
  • Filed: 06/29/2007
  • Issued: 02/24/2009
  • Est. Priority Date: 05/19/2003
  • Status: Expired due to Fees
First Claim
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1. A system for telephone call initiation through an on-line search, the system having software which when executed causes the system to perform actions comprising:

  • receiving ad purchase data from a merchant over a network, the ad purchase data including an ad display condition, ad content information, and merchant information;

    receiving a search request from a search requester over the network;

    obtaining a search result over the network in response to the search request;

    preparing a search response includingone or more displayable hits,a displayable ad based upon the ad content information, the displayable ad having a dial link, the dial link having a display portion for indicating availability of initiation of a phone call with the merchant associated with the dial linkinstructions for triggering a multi-leg phone call between the merchant and the search requestertransmitting the search response over the network to the search requester.

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