Network system for presenting advertising

CAFC
  • US 7,496,943 B1
  • Filed: 02/11/2000
  • Issued: 02/24/2009
  • Est. Priority Date: 01/19/1996
  • Status: Expired due to Term
First Claim
Patent Images

1. A method of advertising on the Internet, wherein:

  • for each of one or more users accessing the Internet in a corresponding Internet connection for the user, the following occur during said corresponding Internet connection;

    a request, from the user, is transmitted on the Internet, via a user node, for contacting a providing node of the Internet, said providing node provides access to information for an interactive service, wherein said request has associated therewith an Internet address that identifies the providing node, and wherein said interactive service is interactive on the Internet with the user;

    the user node receives, via the providing node, said information for said interactive service;

    wherein two or more display presentations from the information are presented on at least a portion of a display of the user node, wherein at least two of said display presentations are successively displayed, and there is a user input to one of said at least two display presentations, P1, wherein for the user input, there is a transmission on the Internet to which a latter one of said at least two display presentations, P2, is a response;

    overlapping with a display of said one of the display presentations, P1, at the user node is a display of a first one or more advertising presentations for providing information related to one or more of a product and a service, wherein said first one or more advertising presentations are received, via the Internet, in response to Internet transmissions by the providing node, and displayed on at least a portion of said display during the presentation of the two or more display presentations at the user node;

    one or more additional advertising presentations are presented at the user node following the first one or more advertising presentations, each said additional advertising presentation for providing information related to one of a product and a service, wherein at least one of said additional advertising presentations is;

    (a) received at the user node, via the Internet, in response to Internet transmissions by the providing node during the presentation of the two or more display presentations,(b) displayed on at least a portion of said display without the user providing an input;

    (i) for which a consequence includes the presenting of said additional advertising presentations, and (ii) for which said first advertising presentations are not a consequence, and(c) provides Internet addressing information for obtaining additional information about one or more purchasable products or purchasable services, comprising;

    activating one or more programmatic elements, at the providing node, for combining;

    (1) the information for the interactive service, and (2) advertising related information for use in presenting one of;

    (i) the first advertising presentations, and (ii) the additional advertising presentations; and

    transmitting a resulting combination of (1) and (2) on the Internet to the user.

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