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Method and apparatus for configurably adjusting a bid in an online auction

  • US 7,499,876 B2
  • Filed: 12/29/2000
  • Issued: 03/03/2009
  • Est. Priority Date: 02/19/1999
  • Status: Expired due to Fees
First Claim
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1. A method of configuring a bid adjustment mechanism in an online auction, the method comprising:

  • displaying a bid adjustment mechanism configuration interface including the bid adjustment mechanism that allows a bidder to specify an adjustment for a bid without entering an amount of the bid;

    setting the bid adjustment mechanism to a bid adjustment value specified by the bidder using the configuration interface; and

    adjusting a bid in the online auction by the bid adjustment value set in the configuration interface in the event that the bid adjustment mechanism is actuated by the bidder;

    wherein the bid adjustment mechanism configuration interface is configured to allow a bidder to specify a first and a second adjustment for a bid, and wherein the bid adjustment mechanism is a first bid adjustment mechanism set to the first adjustment value, and further comprising setting a second bid adjustment mechanism to a second bid adjustment value, and wherein adjusting a bid in the online auction includes determining which bid adjustment mechanism is actuated by the bidder.

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