Electronic Book having electronic commerce features
First Claim
1. A method for providing electronic commerce using an electronic book, comprising:
- displaying an electronic book;
presenting associated with the electronic book an identification of a product or service;
receiving a user'"'"'s selection of the product or service;
receiving a request to purchase the selected product or service; and
performing a transaction to execute the purchase request;
generating a table for the product or service for each user to record statistical information concerning purchases and requests for information concerning particular products and services, wherein the statistical information is used for selecting particular advertisements for display to the user;
providing an electronic catalog identifying products and services to be accessed by the user, wherein the electronic catalog includes a default catalog and a customer catalog, the customer catalog being determined based upon identification of products and services previously purchased or for which information was requested; and
displaying the default catalog to the user when there is no record of identification of products and services;
wherein the performing step includes allowing the user to submit an offered price and determining whether to accept the offered price based upon at least one of the following criteria;
an amount of the offered price, any available rebates relating to the selected product or service, any available discounts relating to the selected product or service, or a range of acceptable prices for the selected product or service.
3 Assignments
0 Petitions
Accused Products
Abstract
A viewer for displaying an electronic book and providing for electronic commerce. In conjunction with viewing an electronic book, a user can view information about products and services, view an on-line electronic catalog, and receive samples of products available for purchase. By entering a purchase request, the user can purchase products or services. In the case of a digital product, the user can download the purchased product directly into the viewer. The viewer also records statistics concerning purchase and information requests in order to recommend related products or services, or for directing particular types of advertisements to the user.
630 Citations
82 Claims
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1. A method for providing electronic commerce using an electronic book, comprising:
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displaying an electronic book; presenting associated with the electronic book an identification of a product or service; receiving a user'"'"'s selection of the product or service; receiving a request to purchase the selected product or service; and performing a transaction to execute the purchase request; generating a table for the product or service for each user to record statistical information concerning purchases and requests for information concerning particular products and services, wherein the statistical information is used for selecting particular advertisements for display to the user; providing an electronic catalog identifying products and services to be accessed by the user, wherein the electronic catalog includes a default catalog and a customer catalog, the customer catalog being determined based upon identification of products and services previously purchased or for which information was requested; and displaying the default catalog to the user when there is no record of identification of products and services; wherein the performing step includes allowing the user to submit an offered price and determining whether to accept the offered price based upon at least one of the following criteria;
an amount of the offered price, any available rebates relating to the selected product or service, any available discounts relating to the selected product or service, or a range of acceptable prices for the selected product or service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A method for providing electronic commerce using an electronic book, comprising:
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displaying an electronic book; presenting associated with the electronic book an identification of a product or service; receiving a user'"'"'s selection of the product or service; receiving a request to purchase the selected product or service; performing a transaction to execute the purchase request; generating a table for the product or service for each user to record statistical information concerning purchases and requests for information concerning particular products and services, wherein the statistical information is used for selecting particular advertisements for display to the user; providing an electronic catalog identifying products and services to be accessed by the user, wherein the electronic catalog includes a default catalog and a customer catalog, the customer catalog being determined based upon identification of products and services previously purchased or for which information was requested; and displaying the default catalog to the user when there is no record of identification of products and services. - View Dependent Claims (36, 37, 38, 39, 40)
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41. A method for providing electronic commerce using an electronic book, comprising:
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displaying an electronic book; presenting associated with the electronic book an identification of a product or service, wherein the identification of a product or service is displayed as one of an inset image within the displayed electronic book, an overlayed image on the displayed electronic book, or in place of the displayed electronic book; receiving a user'"'"'s selection of the product or service; receiving a request to purchase the selected product or service; performing a transaction to execute the purchase request; generating a table for the product or service for each user to record statistical information concerning purchases and requests for information concerning particular products and services, wherein the statistical information is used for selecting particular advertisements for display to the user; providing an electronic catalog identifying products and services to be accessed by the user, wherein the electronic catalog includes a default catalog and a customer catalog, the customer catalog is determined based upon identification of products and services previously purchased or for which information was requested, and displaying the default catalog to the user when there is no record of identification of products and services. - View Dependent Claims (42)
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43. An apparatus for providing electronic commerce using an electronic book, comprising:
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a display module for displaying an electronic book; a presentation module for presenting associated with the electronic book an identification of a product or service, wherein the identification of a product or service is displayed as one of an inset image within the displayed electronic book, an overlayed image on the displayed electronic book, or in place of the displayed electronic book; a receive module for receiving a user'"'"'s selection of the product or service and a request to purchase the selected product or service; and an execution module for performing a transaction to execute the purchase request, wherein the execution module is configured to generate a table for the selected product or service for each user to record statistical information concerning purchases and requests for information concerning particular products and services, the statistical information is used for selecting particular advertisements for display to the user; and to provide an electronic catalog identifying products and services to be accessed by the user, wherein the electronic catalog includes a default catalog and a customer catalog, the customer catalog being determined based upon identification of products and services previously purchased or for which information was requested; wherein the display module displays the default catalog to the user when there is no record of identification of products and services. - View Dependent Claims (44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77)
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78. An apparatus for providing electronic commerce using an electronic book, comprising:
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a display module for displaying an electronic book; a presentation module for presenting associated with the electronic book an identification of a product or service; a receive module for receiving a user'"'"'s selection of the product or service and a request to purchase the selected product or service; and an execution module for performing a transaction to execute the purchase request, wherein the execution module includes; a module for receiving from the user an offered price for the product or service; a determination module for determining whether to accept the offered price; and a transmission module for selectively transmitting an indication of an acceptance of the offered price based upon the determining, wherein the module for receiving from the user the offered price is configured to receive one or more new offered prices when the transmission module-transmits an indication that the offered price is not acceptable, wherein the execution module further generates a table for the selected product or service for each user to record statistical information concerning purchases and to generate a table for the selected product or service for each user to record statistical information concerning purchases and requests for information concerning particular products and services, the statistical information is used for selecting particular advertisements for display to the user and to provide an electronic catalog identifying products and services to be accessed by the user, wherein the electronic catalog includes a default catalog and a customer catalog, the customer catalog is determined based upon identification of products and services previously purchased or for which information was requested, wherein the display module displays the default catalog to the user when there is no record of identification of products and services. - View Dependent Claims (79, 80, 81, 82)
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Specification