Cross language advertising

  • US 7,516,154 B2
  • Filed: 02/08/2006
  • Issued: 04/07/2009
  • Est. Priority Date: 06/28/2000
  • Status: Expired due to Term
First Claim
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1. A method for providing cross language advertising for a user while the user is performing a contextual search and retrieval of documents in a computer network, the method comprising the steps of:

  • receiving from the user through an input device a query in a first language;

    processing the query to extract at least one content word from the query;

    performing dialectal standardization of the content word extracted from the query;

    translating the dialectally standardized content word into a second language through a translator;

    performing a contextual search in the second language based on the translated content word, using a search engine in the second language;

    returning to the user the search results in the second language in the form of at least one of site names (URLs) and documents;

    searching a database of advertising cues; and

    returning to the user one or more of the advertising cues relevant to the content word.

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