Methods and systems for selectively displaying advertisements

• US 7,536,316 B2
• Filed: 06/14/2004
• Issued: 05/19/2009
• Est. Priority Date: 11/21/2001
• Status: Active Grant

• Current Assignee: Zhigu Holdings Limited
• Original Assignee: Microsoft Corporation
• Inventors: Chau, Carolyn Khanh, Cho, Wei Wei Ada, Hart, Michael Patrick, Ozer, Stuart
• Primary Examiner(s): Carlson; Jeffrey D
• Application Number:
  US10/867,493
• Publication Number:
  US 20040243470A1
• Time in Patent Office: 1,800 Days
• Field of Search: 705/14
• US Class Current: 705/14.47
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: Y10S 707/99942 Manipulating data structure, e.g. compression, compaction, compilation
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99944 Object-oriented database structure
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing
• CPC Class Codes: Y10S 707/99948 Application of database or data structure, e.g. distributed, multimedia, or image

Abstract

A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.

Claims

1. A method for selecting an advertisement to be displayed to a viewer at a client system that is in communication with a server system that sends the advertisement to the client system with metadata files that the client system uses to determine when to display the advertisement to a viewer at a display of the client system, wherein the client system includes at least one processor and display that are configured to display the advertisement in accordance with available advertising inventory, as determined at the client system, the method comprising:

receiving, by a receiver module of a client system that comprises at least one of a set-top box, a cable televisions box, a DVB, a DSS and a cell phone with a digital display, at least one data file defining each of a plurality of advertisements as committed advertisements and flexible advertisements, wherein each committed advertisement is an advertisement that a broadcaster, which is independent of the client system, has committed to broadcasting as part of an advertising campaign, and wherein each flexible advertisement is an advertisement that operates as a filler advertisement to be displayed when advertising inventory exists in excess of advertising utilized by the committed advertisements;

the client system receiver module

identifying, for each committed advertisement, a first absolute weight corresponding to a guaranteed impression frequency for displaying each corresponding committed advertisement;

identifying, for each flexible advertisement, a relative weight;

defining a total flexible advertising inventory percentage as a difference between a sum of the first absolute weights for the committed advertisements and 100%;

defining a second absolute weight for each of the flexible advertisements, corresponding to a display frequency for the flexible advertisements, and based upon the relative weight of the flexible advertisements, the sum of the relative weights of the flexible advertisements, and the total flexible advertising inventory percentage; and

selecting the committed and flexible advertisements for display based upon the first absolute weight of the committed advertisements and a second absolute weight of the flexible advertisements.

2. A method as recited in claim 1, further comprising generating a display frequency, at the receiver module, for each of the flexible advertisements.

3. A method as recited in claim 2, further comprising generating the display frequency for the committed advertisements before the flexible advertisements.

4. A method as recited in claim 1, wherein receiving the at least one data file comprises periodically, sporadically, or continuously receiving the at least one data file.

5. A method as recited in claim 1, further comprising selecting advertisements for display using target information, the target being defined by one or more viewer demographic characteristics.

6. A method as recited in claim 1, wherein selecting advertisements comprises:

defining a list of available advertisements from the committed advertisements and the flexible advertisements.

7. A method as recited in claim 6, further comprising removing advertisements from the list of available advertisements where target values of said advertisements are not valid for a chosen display area and viewer demographics.

8. A method as recited in claim 6, further comprising displaying the selected advertisements within a document displayable through the receiver module and removing the selected advertisements from the list of available advertisements.

9. A method as recited in claim 6, further comprising:

displaying the selected advertisements from the list of available advertisements; and

removing the selected advertisements from the list of available advertisements for subsequent requests for advertisements within the current instance of the document.

10. A method as recited in claim 1, further comprising generating a log of the advertisements displayed to the viewer.

11. A method as recited in claim 7, further comprising transmitting a log to a control module.

12. A method as recited in claim 1, further comprising:

displaying one or more advertisements;

receiving viewer interaction; and

generating a log of the advertisements interacted with by the viewer.

13. A method as recited in claim 1, wherein the selection of the committed and flexible advertisements is further based at least in part on a current time.

14. A method as recited in claim 1, wherein the client system receiver module also identifies which advertisements are valid for a specified advertisement location and time.

15. A method as recited in claim 1, wherein the second absolute weight assigned to each flexible advertisement is assigned proportionally based upon each flexible advertisement'"'"'s flexible weight as a proportion of a sum of all flexible weights of all the flexible advertisements and the total flexible advertising inventory percentage.

16. A method as recited in claim 1, wherein receiving the at least one data file causes the client system to delete previously stored advertising content and metadata files.

17. A computer program product comprising:

one or more computer readable storage media with stored computer executable instructions that, when executed, implement a method for selecting an advertisement to be displayed to a viewer at a client system that is in communication with a server system that sends the advertisement to the client system with metadata files that the client system uses to determine when to display the advertisement to a viewer at a display of the client system, wherein the client system includes at least one processor and display that are configured to display the advertisement in accordance with available advertising inventory, as determined at the client system, and wherein the method comprises;

receiving, by a receiver module of a client system that comprises at least one of a set-top box, a cable televisions box, a DVB, a DSS and a cell phone with a digital display, at least one data file defining each of a plurality of advertisements as committed advertisements and flexible advertisements, wherein each committed advertisement is an advertisement that a broadcaster, which is independent of the client system, has committed to broadcasting as part of an advertising campaign, and wherein each flexible advertisement is an advertisement that operates as a filler advertisement to be displayed when advertising inventory exists in excess of advertising utilized by the committed advertisements;

the client system receiver module

identifying, for each committed advertisement, a first absolute weight corresponding to a guaranteed impression frequency for displaying each corresponding committed advertisement;

identifying, for each flexible advertisement, a relative weight;

defining a total flexible advertising inventory percentage as a difference between a sum of the first absolute weights for the committed advertisements and 100%;

defining a second absolute weight for each of the flexible advertisements, corresponding to a display frequency for the flexible advertisements, and based upon the relative weight of the flexible advertisements, the sum of the relative weights of the flexible advertisements, and the total flexible advertising inventory percentage; and

selecting the committed and flexible advertisements for display based upon the first absolute weight of the committed advertisements and a second absolute weight of the flexible advertisements.

18. A computer program product as recited in claim 17, the method further comprising generating a display frequency, at the receiver module, for each of the flexible advertisements.

19. A computer program product as recited in claim 18, the method further comprising:

generating the display frequency for the committed advertisements before the flexible advertisements; and

selecting the advertisements based upon the display frequency of the committed advertisements and the flexible advertisements.

20. A computer program product as recited in claim 17, the method further comprising selecting advertisements for display using target information, the target being defined by one or more viewer demographic characteristics.

21. A computer program product as recited in claim 17, wherein selecting advertisements comprises:

defining a list of available advertisements from the committed advertisements and the flexible advertisements;

removing advertisements from the list of available advertisements where target values of said advertisements are not valid for a chosen display area and viewer demographics; and

selecting the advertisements from the list of available advertisements based upon the display frequency.

22. A computer program product as recited in claim 21, the method further comprising:

displaying the selected advertisements from the list of available advertisements; and

removing the selected advertisements from the list of available advertisements for subsequent requests for advertisements within the current instance of the document.

23. A computer program product as recited in claim 17, the method further comprising:

displaying one or more advertisements;

receiving viewer interaction;

generating a log of the advertisements displayed to the viewer; and

generating a log of the advertisements interacted with by the viewer.