Contextual mobile content placement on a mobile communication facility

• US 7,548,915 B2
• Filed: 10/27/2006
• Issued: 06/16/2009
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust), Nasdaq Stock Market LLC (Nasdaq, Inc.)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Soroca, Adam, Ramer, Jorey, Doughty, Dennis
• Primary Examiner(s): LEWIS, CHERYL RENEA
• Application Number:
  US11/553,567
• Publication Number:
  US 20070094042A1
• Time in Patent Office: 963 Days
• Field of Search: 707 2- 5, 707/102, 707/104.1, 715/234, 705/10
• US Class Current: 705/14.54
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/687 using geographical or spatial information, e.g. location
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access

Abstract

In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility.

Claims

1. A method for presenting an advertisement in association with a web page displayed on a mobile communication facility, the method comprising the steps of:

determining a first relevancy score based upon a statistical association between at least a first advertisement and one or more keywords;

determining a second relevancy score based upon a statistical association between at least a second advertisement and the one or more keywords;

receiving a web page request from the mobile communication facility;

receiving contextual information from the web page, wherein the contextual information includes at least the one or more keywords; and

presenting the first advertisement in association with the web page to be displayed on the mobile communication facility based upon a determination that the first relevancy score is greater than the second relevancy score.

2. The method of claim 1, wherein a recipient of the web page request is a telecommunications service provider providing service to the mobile communication facility.

3. The method of claim 1, wherein the contextual information further includes a link structure.

4. The method of claim 1, wherein the contextual information further includes an inbound link.

5. The method of claim 1, wherein the contextual information further includes an outbound link.

6. The method of claim 1, wherein the contextual information further includes meta data.

7. The method of claim 1, wherein the statistical association between the first and second advertisements and the one or more keywords is performed at least in part on a server.

8. The method of claim 1, wherein the mobile communication facility is a phone.

9. The method of claim 1, wherein the mobile communication facility is a mobile phone.

10. The method of claim 1, wherein the mobile communication facility is a cellular phone.

11. The method of claim 1, further comprising the step of providing an opt-in function to an entity associated with the web page, wherein acceptance of the opt-in function causes a statistical association to be performed between advertisements of the entity and the one or more keywords.

12. The method of claim 1, wherein the presentation of the first advertisement is to a telecommunications service provider providing service to the mobile communication facility.

13. The method of claim 1, wherein the statistical association is further based on user characteristic data of a user of the mobile communication facility, wherein the user characteristic data is selected from the list consisting of:

(a) age or birthdate of the user,

(b) gender of the user,

(c) race of the user,

(d) religion of the user,

(e) marital status of the user,

(f) area code of the phone number assigned to the mobile communication facility,

(g) zip code of the user,

(h) home address of the user,

(i) work address of the user,

(j) billing address of the user,

(k) type of credit card the user uses to pay the carrier,

(l) birthplace of the user,

(m) employer of the user,

(n) employment position of the user,

(o) income bracket of the user; and

(p) type of mobile communication facility.