System and method for using individualized mixed document
First Claim
Patent Images
1. A computer-implemented method of using a printed document, comprising:
- receiving a captured image of at least a portion of a printed document describing goods or services, the portion including information uniquely identifying the printed document and uniquely identifying a user of the printed document;
extracting features from the captured image including the information;
comparing the extracted features with a plurality of indices of mixed media reality documents to identify a particular mixed media reality document;
retrieving user information associated with the user using the particular mixed media reality document; and
causing an order form to be displayed on a capture device of the user, the displayed order form pre-populated with the user information.
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Abstract
A Mixed Media Reality (MMR) system and associated techniques are disclosed. The MMR system provides mechanisms for forming a mixed media document that includes media of at least two types (e.g., printed paper as a first medium and digital content and/or web link as a second medium). In one particular embodiment, the mixed media document may also include hotspot images that uniquely identify a user associated with the mixed media document. Such individualized mixed media documents are used to identify users of the mixed media document, when orders for products or services are made using the mixed media documents through the MMR system.
175 Citations
20 Claims
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1. A computer-implemented method of using a printed document, comprising:
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receiving a captured image of at least a portion of a printed document describing goods or services, the portion including information uniquely identifying the printed document and uniquely identifying a user of the printed document; extracting features from the captured image including the information; comparing the extracted features with a plurality of indices of mixed media reality documents to identify a particular mixed media reality document; retrieving user information associated with the user using the particular mixed media reality document; and causing an order form to be displayed on a capture device of the user, the displayed order form pre-populated with the user information. - View Dependent Claims (2, 3, 4, 5, 10, 16, 17)
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6. Computer readable storage medium comprising computer program code and adapted to perform a computer-implemented method of using a printed document, the method comprising:
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receiving a captured image of at least a portion of a printed document describing goods or services, the portion including information uniquely identifying the printed document and uniquely identifying a user of the printed document; extracting features from the captured image including the information; comparing the extracted features with a plurality of indices of mixed media reality documents to identify a particular mixed media reality document; retrieving user information associated with the user using the particular mixed media reality document; and causing an order form to be displayed on a capture device of the user, the displayed order form pre-populated with the user information. - View Dependent Claims (7, 8, 9, 18, 19)
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11. A system for using a printed document describing goods or services, comprising:
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a memory for storing computer instructions; a storage device storing a plurality of mixed media reality documents; and a processor for executing the computer instructions, wherein the memory includes; a document fingerprint matching module for receiving a captured image of at least a portion of the printed document, the portion including information uniquely identifying the printed document and uniquely identifying a user of the printed document, extracting features from the captured image including the information, and comparing the extracted features with the plurality of mixed media reality documents stored in the storage device to identify a particular mixed media reality document; and an order processing module for retrieving user information associated with the user using the particular mixed media reality document and causing an order form to be displayed on a capture device of the user, the displayed order form pre-populated with the user information. - View Dependent Claims (12, 13, 14, 15, 20)
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Specification