Method and system for providing a widget usable in affiliate marketing

• US 7,565,332 B2
• Filed: 10/23/2007
• Issued: 07/21/2009
• Est. Priority Date: 10/23/2006
• Status: Expired due to Fees

• Current Assignee: Chipin, Inc. (InMobi Pte. Ltd)
• Original Assignee: Chipin, Inc. (InMobi Pte. Ltd)
• Inventors: Lagon, Olin, Hughes, Kevin, Williams, Carnet
• Primary Examiner(s): Rosen; Nicholas D
• Application Number:
  US11/877,566
• Publication Number:
  US 20080097871A1
• Time in Patent Office: 637 Days
• Field of Search: 705/14, 705/26, 705/500, 715/205, 715/206, 715/208
• US Class Current: 705/500
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

A system and computer implemented method for providing a widget are described. The method and system include rendering the widget on a site. The widget dynamically displays multimedia content associated with a campaign. The widget is also embeddable, copyable, and allows for at least one user action. The method and system also include receiving at least one input related to the at least one action and updating the widget based on a goal corresponding to the at least one action.

Claims

1. A computer implemented method for providing a widget comprising:

rendering the widget on a site, the widget for dynamically displaying multimedia content associated with a campaign, the widget being embeddable, copyable, and allowing at least one user action;

receiving at least one input related to the at least one action;

updating the widget based on at least one goal corresponding to the at least one action;

tracking the at least one action, the tracking further including determining an aggregate for the at least one action; and

wherein the widget updating further includes

updating the widget based on a goal for the aggregate.

2. The method of claim 1 wherein the campaign is associated with an organizer and wherein the widget and the site are associated with an owner different from the organizer.

3. The method of claim 1 wherein the tracking further includes:

providing a point for a portion of the at least one action; and

tracking a number of points for the widget.

4. The method of claim 1 wherein the at least one action includes at least one of a view of the widget, a click through to a site associated with the campaign, a contribution, proof that a specific site was visited, copying of the widget, and a sign-up.

5. The method of claim 1 further comprising:

rendering the widget after the updating step.

6. The method of claim 1 wherein the updating further includes:

providing an additional feature for the widget.

7. The method of claim 6 wherein the additional feature includes at least one of additional multimedia content, access to an additional uniform resource identifier, a discount, a prize, a privilege, an additional function, recognition for the widget.

8. The method of claim 1 wherein a widget owner is associated with the widget and wherein the at least one action includes a purchase, the method further comprising:

providing a payment to the widget owner based on the purchase.

9. The method of claim 1 wherein the widget is a copy of an ancestor widget and wherein the method further includes:

receiving a configuration for a sub-campaign associated with the campaign, the sub-campaign being configured by a widget owner associated with the site.

10. The method of claim 1 wherein the widget has a plurality of copies, the method further comprising:

providing the update to at least a portion of the plurality of copies.

11. A computer implemented method for providing a widget associated with a widget owner, the method comprising:

rendering the widget on a site associated with the widget owner, the widget for dynamically displaying multimedia content associated with a campaign for an organizer, the widget being embeddable, copyable, and allowing at least one user action;

receiving at least one input related to the at least one action;

tracking the input related to the at least one action, wherein the tracking further includes determining an aggregate for the at least one action;

providing a payment to the widget owner based on at least one goal associated with the at least one action; and

updating the widget based on the at least one goal corresponding to the aggregate.

12. A system for providing a widget comprising;

a widget maker for receiving a configuration of the widget, the widget for dynamically displaying multimedia content, the widget being embeddable, copyable, and allowing at least one user action, the configuration including a campaign with which the widget is associated, the configuration further indicating an update for the widget based on a goal corresponding to the at least one action;

a database for storing data for the widget;

at least one server for rendering the widget on a site, the at least one server further tracking the at least one action, and determining an aggregate for the at least one action; and

wherein the update is based on a goal for the aggregate.

13. The system of claim 12 further comprising:

a control panel for configuring the campaign.

14. The system of claim 12 wherein the campaign is associated with an organizer and wherein the widget and the site are associated with an owner different from the organizer.

15. The system of claim 12 wherein the at least one action includes at least one of a view of the widget, a click through to a site associated with the campaign, a contribution, proof that a specific site was visited, copying of the widget, and a sign-up.

16. The system of claim 12 further comprising:

an additional site, the at least one action being related to the additional site, the additional site including embeddable code for tracking the at least one action.

17. The system of claim 12 wherein the widget is a copy of an ancestor widget and wherein the configuration further includes a sub-campaign associated with the campaign.