Assigning value to elements contributing to business success
First Claim
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1. A method of assigning value to an element contributing to the success of a website, comprising:
- identifying a plurality of elements in a series contributing to the success of the website, the series corresponding to a navigation path used by a user to navigate through the website;
identifying an overall success value associated with the series;
assigning a position based value to each of the elements in the series previously accessed by the user;
calculating a sum of the position-based values assigned to each of the elements in the series;
dividing the success value by the sum of the series of elements to generate a success value contribution for each elements in the series;
generating a fraction of the success value associated with each element in the series using a relationship between the position-based value assigned to each element in the series and the success value contribution;
assigning the fraction of the success value to the associated element of the series; and
generating a report describing a relationship between the fraction of the success value and the associated element of the series.
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Abstract
Elements on a website are associated with the business success of the website, such as determined by sales or orders. Contribution of the elements to the business success is accomplished by assignment a fraction of the success value to each element using allocation, participation, and/or allocated participation methods. Reports are generated quantifying website element usage, for example by superimposing color shadings or other visual indicia on a representation of a page of the website.
93 Citations
13 Claims
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1. A method of assigning value to an element contributing to the success of a website, comprising:
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identifying a plurality of elements in a series contributing to the success of the website, the series corresponding to a navigation path used by a user to navigate through the website; identifying an overall success value associated with the series; assigning a position based value to each of the elements in the series previously accessed by the user; calculating a sum of the position-based values assigned to each of the elements in the series; dividing the success value by the sum of the series of elements to generate a success value contribution for each elements in the series; generating a fraction of the success value associated with each element in the series using a relationship between the position-based value assigned to each element in the series and the success value contribution; assigning the fraction of the success value to the associated element of the series; and generating a report describing a relationship between the fraction of the success value and the associated element of the series. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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Specification