System and method for toy adoption and marketing
First Claim
1. A method that provides a virtual presentation comprising:
- associating a toy with a registration code;
receiving the registration code transmitted from a user computer over a communication network;
using a computer system, validating the registration code entered on a website;
subsequent to validating said registration code, and responsive to validating said registration code, using the computer system for providing a virtual replica of the toy on the website and animating an appearance of the virtual replica of the toy on the website using a video component for the animation, said animation being used during participation in at least one activity on the website, and granting access to at least a subset of content on the website associated with the virtual replica of the toy, and further providing said at least a subset of content to a user computer which allows adopting and caring for the virtual replica of the toy presented in the virtual presentation, wherein adopting and caring for the virtual replica of the toy comprises maintaining at least one of a health and happiness of the virtual replica of the toy via at least one maintenance activity, wherein said at least one of the health and happiness of the virtual replica of the toy includes a well-being parameter that is affected by the at least one activity on the website involving animation of the virtual replica of the toy other than said adopting and caring for the virtual replica of the toy, and where said at least one maintenance activity includes taking the virtual replica of the toy to a virtual health and welfare facility, wherein said at least one maintenance activity cannot be carried out without said validating said registration code.
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Reexamination
Accused Products
Abstract
A method provides a virtual presentation includes providing a toy that is represented on a website via a virtual replica of the toy, wherein the toy is associated with a registration code; validating the registration code; responsive to said validating, displaying said virtual replica of the toy representing said toy on said website; providing at least one virtual room on the website for the virtual replica of the toy; offering one or more virtual furnishings for the at least one virtual room; providing content that allows the one or more virtual furnishings to be arranged in the at least one virtual room; and interacting the virtual replica of the toy with at least one of the one or more virtual furnishings.
182 Citations
20 Claims
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1. A method that provides a virtual presentation comprising:
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associating a toy with a registration code; receiving the registration code transmitted from a user computer over a communication network; using a computer system, validating the registration code entered on a website; subsequent to validating said registration code, and responsive to validating said registration code, using the computer system for providing a virtual replica of the toy on the website and animating an appearance of the virtual replica of the toy on the website using a video component for the animation, said animation being used during participation in at least one activity on the website, and granting access to at least a subset of content on the website associated with the virtual replica of the toy, and further providing said at least a subset of content to a user computer which allows adopting and caring for the virtual replica of the toy presented in the virtual presentation, wherein adopting and caring for the virtual replica of the toy comprises maintaining at least one of a health and happiness of the virtual replica of the toy via at least one maintenance activity, wherein said at least one of the health and happiness of the virtual replica of the toy includes a well-being parameter that is affected by the at least one activity on the website involving animation of the virtual replica of the toy other than said adopting and caring for the virtual replica of the toy, and where said at least one maintenance activity includes taking the virtual replica of the toy to a virtual health and welfare facility, wherein said at least one maintenance activity cannot be carried out without said validating said registration code. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method that provides a virtual world presentation comprising:
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registering a toy; using a computer system for providing a website associated with the toy, said website having a user account associated with said registering of the toy; in response to and subsequent to said registering, using the computer system for displaying a virtual replica of the toy representing said toy on said website, wherein said virtual replica of said toy is manipulated by a user accessing the website via the user account; in response to said and subsequent to said registering, using the computer system for granting access to the user by way of the user account to at least a subset of features on the website in connection with the virtual replica of the toy; and in response to said and subsequent to said registering, using the computer system to facilitate caring for the virtual replica of the toy presented in the virtual world presentation, wherein said caring for the virtual replica of the toy comprises, and maintaining both of a health and happiness of the replica of the toy via a plurality of maintenance activities, which include all of feeding the toy, shopping for the toy, and playing with the toy, and taking the virtual replica of the toy to a virtual health and welfare facility, wherein playing with the toy comprises participating in an activity on the website in combination with another virtual replica of another toy appearing on the website that is controlled by another user via another user computer over a communication network, wherein an appearance of the virtual replica of the toy is animated using video components for the animation, said animation being used during participation in the activity on the website in combination with the another virtual replica of another toy. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method that provides an on-screen presentation comprising:
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using a computer system for representing a toy on a website via an image of the toy; associating the toy with a registration code; validating the registration code on a website; responsive to validating the registration code, and only subsequent to validating the registration code, using the computer system for obtaining a stored image of the toy from a computer-accessible database based on said validating, where said image can be one of plural different images representing plural different toys, and wherein said registration code selects one of said plural images that represents the image of the toy, and using said image to represent the toy on the website, and wherein said registration code grants access to at least a subset of content on the website in connection with the image of the toy, said subset of content enabling user manipulation of the virtual replica of the toy on the website and generating an animated appearance of the virtual replica of the toy on the website using both video and audio components for generating the animated appearance, said animated appearance being used in response to said user manipulation for one of shopping for the image of the toy or playing with the image of the toy; and responsive to validating the registration code, and only subsequent to validating the registration code, using the computer system for providing said at least a subset of content which allows adopting and caring for the virtual replica of the toy presented in the on-screen presentation, wherein adopting and caring for the image of the toy comprises maintaining at least one of a health and happiness of the image of the toy via at least one maintenance activity which includes taking the virtual replica of the toy to a virtual health and welfare facility, wherein said at least one maintenance activity is at least partly dependant on said validating said registration code.
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Specification