System and method for a multiple merchant stored value card

• US 7,606,730 B2
• Filed: 06/25/2002
• Issued: 10/20/2009
• Est. Priority Date: 06/25/2002
• Status: Expired due to Fees

• Current Assignee: Liberty Peak Ventures, LLC (Dominion Harbor Enterprises, LLC), General Counsel's Office
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Antonucci, Donna A.
• Primary Examiner(s): Alvarez, Raquel
• Application Number:
  US10/180,843
• Publication Number:
  US 20030236704A1
• Time in Patent Office: 2,674 Days
• Field of Search: 705/14, 705/16, 705/400
• US Class Current: 705/14.3
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/3437 the counter having non-monetary units, e.g. trips
• CPC Class Codes: G06Q 20/389 Keeping log of transactions for guaranteeing non-repudiation of a transaction
• CPC Class Codes: G06Q 20/4014 Identity check for transactions
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0227 Frequent usage incentive value reconciliation between diverse systems
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems
• CPC Class Codes: G06Q 30/0233 Method of redeeming a frequent usage reward
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G07F 7/02 by keys or other credit registering devices
• CPC Class Codes: G07F 7/1016 Devices or methods for securing the PIN and other transaction-data, e.g. by encryption arrangements for secret communication, see H04L9/00

Abstract

The loyalty system allows a consumer to accumulate general loyalty points from one or more merchants, and convert any desired subset of general points to loyalty dollars associated with a specific merchant. The system stores, for each consumer, the merchant loyalty dollars (or monetary equivalent) by merchant within a remotely-accessible host database or within a smart card database. Upon conducting a purchase at a particular merchant, the consumer may utilize a code key to facilitate access to the consumer'"'"'s own loyalty dollars for the particular merchant. The loyalty dollars are then applied to the purchase transaction as a discount or rebate. The consumer may also re-load the merchant loyalty dollar accounts.

Claims

1. A method utilizing a computer system for facilitating the redemption of loyalty points to make a purchase, comprising:

obtaining a loyalty card account having a unique identifier and general loyalty points associated therewith, said general loyalty points not being associated with a specific merchant;

accessing a loyalty database stored in said computer system by utilizing said unique identifier, said loyalty database including said general loyalty points;

converting at least a portion of said general loyalty points to a first merchant value associated with a specific first merchant;

saving said first merchant value in a first database in said computer system associated with said loyalty card;

converting at least a portion of said general loyalty points to a second merchant value associated with a specific second merchant;

saving said second merchant value in a second database in said computer system associated with said loyalty card;

redeeming said first merchant value at said first merchant to make a purchase, wherein said redeeming includes;

receiving at said computer system purchase data including purchase price,

applying at least some of said first merchant value stored in said computer system towards the purchase price,

transferring at least some of said second merchant value stored in the computer system to said first merchant value, and

applying said first merchant value that is transferred from said second merchant value towards the purchase price, and

outputting from said computer system a resultant balance of the purchase price; and

determining if a reward or loyalty points are earned based on a comparison of promotion rules and data from the purchase.

2. The method of claim 1, wherein said converting steps include a conversion ratio.

3. The method of claim 1, wherein said loyalty card is a smart card.

4. The method of claim 1, wherein said loyalty card is at least one of a authorization code, magnetic stripe card, bar code card, transaction card and personal digital assistant.

5. The method of claim 1, further including establishing conversion rules.

6. The method of claim 1, wherein said step of accessing a loyalty database utilizing said unique identifier includes authenticating said unique identifier.

7. A method according to claim 1, wherein the promotion rules set forth requirements or levels to be reached in order to earn particular rewards or loyalty points.

8. A method according to claim 1, wherein a total amount of earned loyalty points are calculated and made available to a customer sometime after the purchase.

9. A method utilizing a computer system for facilitating the redemption of loyalty points including:

obtaining a loyalty card account having a unique identifier and general loyalty points associated therewith, said general loyalty points not being associated with a specific merchant;

accessing a loyalty database stored in the computer system by utilizing said unique identifier, said loyalty database including said general loyalty points;

converting at least a portion of said general loyalty points to a first merchant value associated with a specific first merchant according to rules set forth in a conversion rules database;

saving said first merchant value in a first database in said computer system associated with said loyalty card account;

redeeming said first merchant value at said first merchant to make a purchase, wherein said redeeming includes;

receiving at said computer system purchase data including purchase price,

applying at least some of said first merchant value towards the purchase price,

transferring at least some of a second merchant value to said first merchant value, and

applying said first merchant value that is transferred from said second merchant value towards the purchase price, and

outputting from said computer system a resultant balance of the purchase price; and

determining if a reward is earned by the loyalty account card based on promotion rules set forth in a promotion rules database.