Method and system for displaying content while reducing burn-in of a display

• US 7,626,609 B1
• Filed: 11/01/2004
• Issued: 12/01/2009
• Est. Priority Date: 03/07/2003
• Status: Active Grant

• Current Assignee: Music Choice
• Original Assignee: Music Choice
• Inventors: Rosenberg, Jeremy C., Farber, Stuart H., Steinberg, Robert M., McGonigal, Daniel L., Yurman, Ronald M.
• Primary Examiner(s): Yenke; Brian P
• Application Number:
  US10/976,899
• Time in Patent Office: 1,856 Days
• Field of Search: 348/173, 348/377, 348/380, 348/553, 348563-569, 348/584, 348/588, 348/14.12, 348/705, 715/517, 715/520, 715/526, 715/867, 386/55
• US Class Current: 348/173
• CPC Class Codes: H04N 21/23617 by inserting additional data into a data carousel, e.g. inserting software modules into a DVB carousel arrangements for broadcast or for distribution of identical information repeatedly in broadcast distribution systems H04H20/16
• CPC Class Codes: H04N 21/2368 Multiplexing of audio and video streams
• CPC Class Codes: H04N 21/2665 Gathering content from different sources, e.g. Internet and satellite
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8146 involving graphical data, e.g. 3D object, 2D graphics
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 3/20 Prevention of damage to cathode-ray tubes in the event of failure of scanning

Abstract

A method and system for reducing burn-in of a display is disclosed. A plurality of assets containing text, graphics, and video are stored and then gathered. These assets are then assembled into a template to form a video frame or “screen”, which is subsequently output in a video transport stream or video display. Based upon a trigger, the assets are gathered again and reassembled in a second template to form a second video frame or screen wherein the assets are in positions on the screen, which are different from those of the first screen. The second screen is subsequently output to the video transport stream and the process is repeated.

Claims

1. A method for reducing burn-in of a display, comprising the steps of:

(a) selecting an audio recording, the audio recording being associated with an artist and a track title;

(b) after selecting the audio recording, transmitting to a receiving device audio data corresponding to the selected audio recording; and

(c) while transmitting to the receiving device audio data corresponding to the selected audio recording, further performing the steps of;

(c1) transmitting a first video frame to the receiving device, wherein the first video frame comprises (1) a logo positioned at a first location in the video frame, (2) track title information that identifies the track title associated with the selected audio recording positioned at a second location in the video frame; and

(3) artist information that identifies the artist associated with the selected audio recording positioned at a third location in the video frame;

(c2) after transmitting the first video frame to the receiving device, transmitting a second video frame to the receiving device, wherein the second video frame comprises the logo, but the position of the logo within the second video frame is different than the position of the logo within the first video frame.

2. The method of claim 1, wherein the step of transmitting the first video frame to the receiving device comprises multiplexing the first video frame with audio data corresponding to the selected audio recording to form a multiplexed signal and transmitting the multiplexed signal to a head end of a service provider using a broadband network.

3. The method of claim 1, further comprising:

(c3) after transmitting the second video frame to the receiving device, transmitting a third video frame to the receiving device, wherein the third video frame includes the logo and an album art asset, wherein the album art assets is not included in the first video frame and step (c3) is also performed while the step of transmitting audio data corresponding to the selected audio recording to the receiving device is performed.

4. The method of claim 3, wherein the album art asset is an image of a cover for a set of recordings that includes the selected audio recording.

5. The method of claim 1, further comprising:

(c3) transmitting asset position data that includes information identifying the position of an advertisement included in the first video frame, wherein the asset position data is transmitted while the step of transmitting audio data corresponding to the selected audio recording to the receiving device is performed and before the second video frame is transmitted.

6. The method of claim 1, wherein the second video frame further includes the track title information, but the position of the track title information within the second video frame is different than the position of the track title information within the first video frame.

7. The method of claim 1, wherein the audio recording is further associated with an album and a music label, and the first video frame further comprises (1) album information that identifies the album associated with the selected audio recording and (2) music label information that identifies the music label associated with the selected audio recording.

8. The method of claim 1, wherein:

the first video frame further comprises channel information identifying a channel,

the second video frame further comprises the channel information, and

the position of the channel information relative to the logo is the same in the first video frame as in the second video frame.

9. A method for reducing burn-in of a display, comprising the steps of:

(a) selecting an audio recording;

(b) after selecting the audio recording, transmitting to a receiving device audio data corresponding to the selected audio recording; and

(c) while transmitting to the receiving device audio data corresponding to the selected audio recording, further performing the steps of;

(c1) transmitting a first video frame to the receiving device, wherein the first video frame comprises (1) a first graphic object positioned at a first location in the video frame, (2) a logo positioned at a second location in the video frame, and (3) channel information identifying a channel positioned at a third location in the video frame;

(c2) after transmitting the first video frame to the receiving device, transmitting a second video frame to the receiving device, wherein the second video frame includes the logo, the channel information and a second graphic object, but not the first graphic object, wherein the second graphic object is positioned at the first location and the second graphic object is not included in the first video frame.

10. The method of claim 9, wherein the step of transmitting the first video frame to the receiving device comprises multiplexing the first video frame with audio data corresponding to the selected audio recording to form a multiplexed signal and transmitting the multiplexed signal to a head end of a service provider using a broadband network.

11. The method of claim 9, further comprising:

(c3) after transmitting the second video frame to the receiving device, transmitting a third video frame to the receiving device, wherein the third video frame includes the logo and an album art asset, wherein step (c3) is also performed while the step of transmitting audio data corresponding to the selected audio recording to the receiving device is performed.

12. The method of claim 11, wherein the album art asset is an image of a cover for a set of recordings that includes the selected audio recording.

13. The method of claim 9, further comprising:

(c3) transmitting asset position data that includes information identifying the position of the first graphic object in the first video frame, wherein the asset position data is transmitted while the step of transmitting audio data corresponding to the selected audio recording to the receiving device is performed and before the second video frame is transmitted.

14. The method of claim 9, wherein the second video frame further includes track title information identifying a title associated with the selected audio recording.

15. The method of claim 14, wherein the second video frame further comprises album information that identifies an album associated with the selected audio recording.

16. The method of claim 9, wherein:

the position of the logo within the second video frame is different than the position of the logo within the first video frame,

the position of the channel information within the second video frame is different than the position of the channel information within the first video frame, and

the position of the channel information relative to the logo is the same in the first video frame as in the second video frame.

17. A method for reducing burn-in of a display, comprising the steps of:

(a) selecting an audio recording;

(b) after selecting the audio recording, transmitting to a receiving device audio data corresponding to the selected audio recording; and

(c) while transmitting to the receiving device audio data corresponding to the selected audio recording, further performing the steps of;

(c1) transmitting a first video frame to the receiving device, wherein the first video frame comprises (1) a logo positioned at a first location in the video frame and (2) channel information identifying a channel positioned at a second location in the video frame;

(c2) after transmitting the first video frame to the receiving device, transmitting a second video frame to the receiving device, wherein the second video frame includes the logo and the channel information, and the position of the logo within the second video frame is different than the position of the logo within the first video frame, the position of the channel information within the second video frame is different than the position of the channel information within the first video frame, and the position of the channel information relative to the logo is the same in the second video frame as in the first video frame.

18. The method of claim 17, wherein the step of transmitting the first video frame to the receiving device comprises multiplexing the first video frame with audio data corresponding to the selected audio recording to form a multiplexed signal and transmitting the multiplexed signal to a head end of a service provider using a broadband network.

19. The method of claim 17, further comprising:

(c3) after transmitting the second video frame to the receiving device, transmitting a third video frame to the receiving device, wherein the third video frame includes the logo and an album art asset, wherein the album art assets is not included in the first video frame or the second video frame and step (c3) is also performed while the step of transmitting audio data corresponding to the selected audio recording to the receiving device is performed.

20. The method of claim 19, wherein the album art asset is an image of a cover for a set of recordings that includes the selected audio recording.

21. The method of claim 17, further comprising:

(c3) transmitting asset position data that includes information identifying the position of a graphic object included in the first video frame, wherein the asset position data is transmitted while the step of transmitting audio data corresponding to the selected audio recording to the receiving device is performed and before the second video frame is transmitted.

22. The method of claim 17, wherein the second video frame further includes track title information identifying a title associated with the selected audio recording.

23. The method of claim 22, wherein the second video frame further comprises album information that identifies an album associated with the selected audio recording.

24. A method for reducing screen burn-in, comprising:

(a) selecting a song, the song being associated with an artist and a track title;

(b) after selecting the song, transmitting to a receiver audio data corresponding to the selected song; and

(c) while transmitting to the receiver audio data corresponding to the selected song, further performing the steps of;

(c1) transmitting to the receiver first video data defining a first picture, the first picture comprising a plurality of assets, the plurality of assets comprising;

(1) a logo, (2) an asset related to the song, and (3) a third asset identifying the track title associated with the song, wherein the asset related to the song is positioned at a first position within the first picture, the logo is positioned at a second position within the first picture, and the third asset is positioned at a third position within the first picture;

(c2) after transmitting the first video data, transmitting to the receiver second video data defining a second picture, the second picture comprising the asset related to the song, wherein, for the second picture, the asset related to the song has a position that is the same as the position it had for the first picture, but at least one of the plurality of assets is not positioned in the second picture at the same location at which it was positioned in the first picture; and

(c3) after transmitting the second video data, transmitting to the receiver third video data defining a third picture, the third picture comprising said at least one of the plurality of assets, wherein, for the third picture, said at least one of the plurality of assets has a position that is the same as the position it had for the first picture.

25. The method of claim 24, wherein said at least one of the plurality of assets is the logo or the third asset.

26. The method of claim 24, wherein the third picture further comprises the asset related to the song and, for the third picture, the asset related to the song has a position that is the same as the position it had for the first picture.

27. The method of claim 24, further comprising performing the following step while transmitting to the receiver audio data corresponding to the selected song:

(c4) after transmitting the third video data, transmitting to the receiver fourth video data defining a fourth picture, the fourth picture comprising (1) the logo, (2) the third asset, and (3) a channel name asset, wherein

the channel name asset is positioned at a first position within the fourth picture,

the logo has a position in the fourth picture that is the same as the position it had for the first picture, and

the third asset has a position in the fourth picture that is the same as the position it had for the first picture.

28. The method of claim 24, wherein the step of transmitting the first video data to the receiving device comprises multiplexing the first video data with audio data corresponding to the selected song to form a multiplexed signal and transmitting the multiplexed signal to a head end of a service provider.

29. The method of claim 24, wherein the asset related to the song comprises an album art asset.

30. The method of claim 24, wherein the second picture further comprises said at least one of the plurality of assets.

31. A method for reducing screen burn-in, comprising.

(a) selecting a song, the song being associated with an artist and a track title;

(b) after selecting the song, transmitting to a receiver audio data corresponding to the selected song; and

(c) while transmitting to the receiver audio data corresponding to the selected song, further performing the steps of;

(c1) transmitting to the receiver first video data defining a first picture, the first picture comprising a plurality of assets, the plurality of assets comprising;

(1) a first asset identifying the track title associated with the song and (2) a channel name asset, wherein the channel name asset is positioned at a first position within the first picture, and the first asset is positioned at a second position within the first picture;

(c2) after transmitting the first video data, transmitting to the receiver second video data defining a second picture, the second picture comprising the channel name asset, wherein, for the second picture, the channel name asset has a position that is the same as the position it had for the first picture, but at least one of the plurality of assets is not positioned in the second picture at the same location at which it was positioned in the first picture; and

(c3) after transmitting the second video data, transmitting to the receiver third video data defining a third picture, the third picture comprising said at least one of the plurality of assets, wherein, for the third picture, said at least one of the plurality of assets has a position that is the same as the position it had for the first picture.

32. The method of claim 31, wherein the plurality of assets further comprises a logo asset.

33. The method of claim 32, wherein said at least one of the plurality of assets is the first asset or the logo asset.

34. The method of claim 31, wherein the third picture further comprises the channel name asset and, for the third picture, the channel name asset has a position that is the same as the position it had for the first picture.

35. The method of claim 34, further comprising performing the following step while transmitting to the receiver audio data corresponding to the selected song:

(c4) after transmitting the third video data, transmitting to the receiver fourth video data defining a fourth picture, the fourth picture comprising (1) the information identifying the track title, (2) the information identifying the artist associated with the song, and (3) an advertising asset, wherein

the advertising asset is positioned at a first position within the fourth picture,

the information identifying the track title has a position in the fourth picture that is the same as the position it had for the first picture,

the information identifying the artist has a position in the fourth picture that is the same as the position it had for the first picture, and

said advertising asset was not included in any of the first, second or third pictures.

36. The method of claim 31, wherein the step of transmitting the first video data to the receiving device comprises multiplexing the first video data with audio data corresponding to the selected song to form a multiplexed signal and transmitting the multiplexed signal to a head end of a service provider.

37. The method of claim 31, wherein the second picture further comprises said at least one of the plurality of assets.

38. A method for reducing screen burn-in, comprising:

(a) selecting a song, the song being associated with an artist and a track title;

(b) after selecting the song, transmitting to a receiver audio data corresponding to the selected song; and

(c) while transmitting to the receiver audio data corresponding to the selected song, further performing the steps of;

(c1) transmitting to the receiver first video data defining a first picture, the first picture comprising a plurality of assets, the plurality of assets comprising;

(1) a promotional/advertising panel and (2) a second asset identifying the artist associated with the song, wherein the promotional/advertising panel is positioned at a first position within the first picture and the second asset is positioned at a second position within the first picture;

(c2) after transmitting the first video data, transmitting to the receiver second video data defining a second picture, the second picture comprising the promotional/advertising panel, wherein, for the second picture, the promotional/advertising panel has a position that is the same as the position it had for the first picture, but at least one of the plurality of assets is not positioned in the second picture at the same location at which it was positioned in the first picture; and

(c3) after transmitting the second video data, transmitting to the receiver third video data defining a third picture, the third picture comprising (1) the promotional/advertising panel and (2) said at least one of the plurality of assets, wherein,

for the third picture, said at least one of the plurality of assets has a position that is the same as the position it had for the first picture and the promotional/advertising panel has a position that is the same as the position it had for the first picture.

39. The method of claim 38, wherein the plurality of assets further comprises a logo asset.

40. The method of claim 39, wherein said at least one of the plurality of assets is the second asset or the logo asset.

41. The method of claim 38, wherein the step of transmitting the first video data to the receiving device comprises multiplexing the first video data with audio data corresponding to the selected song to form a multiplexed signal and transmitting the multiplexed signal to a head end of a service provider.

42. The method of claim 38, wherein the second picture further comprises said at least one of the plurality of assets.

43. The method of claim 38, wherein the content of the promotional/advertising panel in first picture is different than the content of the promotional/advertising panel in third picture.

44. The method of claim 38, wherein the content of the promotional/advertising panel in first picture is different than the content of the promotional/advertising panel in second picture.