Content display monitor

• US 7,653,724 B2
• Filed: 12/29/2006
• Issued: 01/26/2010
• Est. Priority Date: 09/03/1996
• Status: Expired due to Fees

• Current Assignee: comScore, Inc., Nielsen Company (US), LLC, Nuweb
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Blumenau, Trevor
• Primary Examiner(s): Najjar; Saleh
• Assistant Examiner(s): Kim; Edward J
• Application Number:
  US11/618,144
• Publication Number:
  US 20070106789A1
• Time in Patent Office: 1,124 Days
• Field of Search: 709/224
• US Class Current: 709/224
• CPC Class Codes: G06F 11/34 Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
• CPC Class Codes: G06F 11/348 Circuit details, i.e. tracer hardware
• CPC Class Codes: G06F 11/3485 for I/O devices
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 2201/875 Monitoring of systems including the internet
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: G06Q 40/12 Accounting
• CPC Class Codes: H04L 43/08 Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters

Abstract

The invention can enable monitoring of the display of content by a computer system. Moreover, the invention can enable monitoring of the displayed content to produce monitoring information from which conclusions may be deduced regarding the observation of the displayed content by an observer. The invention can also enable monitoring of the display at a content display site of content that is provided by a content provider site over a network to the content display site. Additionally, the invention can enable the expeditious provision of updated and/or tailored content over a network from a content provider site to a content display site so that the content provider'"'"'s current and appropriately tailored content is always displayed at the content display site. Aspects of the invention related to transfer of content over a network are generally applicable to any type of network. However, it is contemplated that the invention can be particularly useful with a computer network, including private computer networks (e.g., America Online™) and public computer networks (e.g., the Internet). In particular, the invention can be advantageously used with computer networks or portions of computer networks over which video and/or audio content are transferred from one network site to another network site for observation, such as the World Wide Web portion of the Internet.

Claims

1. A system in a computer networked environment for collecting monitoring information about a display of content, comprising:

a content provider site that stores a content file, wherein the content file is associated with at least one computer executable monitoring function to cause collection of monitoring information about the display of content associated with the content file and to transmit the monitoring information to a network site and

a content display site to receive the content from the content provider site without involvement of the network site and to display the content associated with the content file, wherein the content display site receives the at least one monitoring function over the network with receipt of the content, the content display site executes the at least one monitoring function when the content is accessed, thereby causing monitoring information about the display of the content to be collected, the at least one monitoring function collects the monitoring information by comparing a position of a monitored image to a position of at least one other image and by recording a time period in which the monitored image is at least partially hidden,

wherein the network site did not transfer the content file from the content provider site to the content display site, wherein the network site is different from the content provider site, and wherein the network site is adapted to receive the monitoring information.

2. A system as defined in claim 1, wherein the content includes at least one display function to display the content, the at least one display function defines a window and the at least one monitoring function only receives event notifications relating to the display of the content within the window.