Directed media based on user preferences

  • US 7,657,594 B2
  • Filed: 05/12/2006
  • Issued: 02/02/2010
  • Est. Priority Date: 05/12/2005
  • Status: Active Grant
First Claim
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1. A method for providing directed media to a user on a network, comprising:

  • receiving a request from the user to access a content provider web site over a network through a network access device operated by the user;

    retrieving a persistent device identifier of the network access device;

    determining a current network address of the network access device and one or more characteristics of the access device, wherein the current network address is assigned to the network access device by a network service provider for a present network access session;

    retrieving historic information for the user, the historic information including patterns of usage for the network access device, and wherein the historic information comprises network access information including times and locations of network access and number of previous network accesses by the network access device;

    retrieving location-centric information for a location from which the user is accessing the network;

    generating a user profile based on the historic information for the user, the location-centric information, and the one or more characteristics of the access device;

    storing the user profile as a record that identifies the user through the current network address and the persistent device identifier associated with the network access device;

    incorporating into the user profile one or more group characteristics identifying a group with which the user is associated;

    assigning a group identifier to the group based on the patterns of usage;

    analyzing the retrieved device identifier, historic information, and location-centric information to determine a directed media component to be provided to the user or the group on the network access device, andplacing directed media referenced by the directed media component in the web site requested by the user request from the content provider, wherein the directed media comprises content that is customized to the user based on the user profile.

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